Hybrid Subscription Product Manager

at The Real Deal

• Job title: Subscription Product Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $100,000 - $140,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, New York City, United States

About the role

• Subscription Product Manager for The Real Deal growing subscriber revenue through data-driven product improvements. Focusing on paywall optimization and collaboration across departments.

Responsibilities

• Analyze subscriber behavior, conversion funnels and churn trends to identify opportunities for improvement
• Use data to diagnose friction points across the subscription experience
• Develop hypotheses, run experiments and measure results to inform product decisions
• Present insights and recommendations based on performance trends and experimentation results
• Analyze churn drivers and cancellation trends
• Identify behavioral patterns that signal retention risk
• Improve renewal, cancellation and account management flows
• Partner closely with Customer Service to translate recurring subscriber issues into product improvements
• Implement product and experience improvements that reduce avoidable churn
• Optimize paywall performance and subscription flows
• Identify friction points across acquisition and checkout
• Run structured experiments on pricing, packaging, messaging and offers
• Improve checkout UX and subscription purchase experience
• Continuously test and iterate to improve conversion rates
• Define and consult on product initiatives that increase total subscriber count
• Improve monetization through pricing strategy, packaging and offer testing
• Support corporate subscription workflows in partnership with Sales
• Ensure subscription mechanics support overall revenue growth goals
• Collaborate with the Head of Product and cross-functional stakeholders to help define and prioritize the roadmap for subscription improvements
• Identify opportunities to improve retention, conversion and subscriber growth through product optimization
• Use data and experimentation to inform prioritization and roadmap recommendations
• Ensure subscription infrastructure supports a complex business model including individual and corporate subscriptions
• Work closely with Product and Development to scope and ship subscription improvements
• Collaborate with Marketing to ensure alignment between product experience and acquisition campaigns
• Partner with Sales on corporate subscription workflows and upsell opportunities
• Work with Customer Service to identify systemic subscription issues and improve subscriber experience
• Coordinate with Editorial when subscription strategy impacts content access or positioning

Requirements

• 3 to 5 years of product management or growth experience
• Direct experience managing subscription or recurring revenue products
• Strong analytical skills and a data-driven approach to decision making
• Experience analyzing subscriber behavior, conversion funnels and churn drivers
• Experience running A/B tests and experimentation programs
• Experience with Piano strongly preferred
• Experience in digital media, publishing or B2B information services is a plus
• Experience working with corporate or multi-seat subscription models is a strong plus
• Ability to translate complex data into clear insights and actionable product decisions
• Strong communication skills and ability to collaborate across teams