Marketing Operations Manager at Algoé creating multichannel marketing strategies in France. Leading rebranding efforts and managing a marketing team in the consulting sector.
About the role
- Design and marketing specialist managing brand strategy and digital campaigns for Haus Look startup. Leading B2B acquisition strategies and visual identity in a creative environment.
Responsibilities
- Definir y evolucionar la identidad visual y narrativa de Haus Look
- Supervisar diseño de ambientes, renders, fichas comerciales y materiales visuales
- Garantizar coherencia estética en web, landings, campañas y materiales comerciales
- Desarrollar y consolidar el posicionamiento estratégico de la marca
- Diseñar e implementar la estrategia de adquisición B2B (constructoras, promotores, inversores, property managers)
- Crear y optimizar landing pages por vertical orientadas a conversión
- Gestionar campañas digitales (Meta, Google, LinkedIn Ads)
- Definir y analizar KPI’s clave: CAC, CPL, conversión, ROAS, ticket medio, LTV
- Diseñar automatizaciones de email marketing y flujos de nurturing
- Diseñar la estrategia de activación en punto de contacto con clientes B2B
- Desarrollar materiales comerciales para equipos de ventas y partners
- Crear y coordinar contenido visual estratégico (renders, procesos, antes/después, storytelling de proyectos)
Requirements
- Formación en Marketing, Comunicación, Branding, Diseño, Publicidad o similar
- Valorable MBA o máster en Marketing Digital, Growth o Dirección Comercial
- Experiencia demostrable en entornos B2B, idealmente en real estate, construcción, interiorismo, arquitectura o hospitality
- Experiencia diseñando materiales comerciales para equipos de ventas y partners
- Capacidad para crear en figma, canva, o herramientas de IA
- Experiencia en co-marketing con partners y proveedores
- Coordinación de ferias, eventos sectoriales y activaciones B2B
- Visión estratégica para lanzamiento de nuevos verticales o mercados
Benefits
- Teletrabajo 2-3 días por semana + trabajo presencial según necesidades
- Entorno dinámico, creativo y de aprendizaje continuo en una startup en crecimiento
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