Director of Software Solutions creating sales strategies and enhancing software offerings at Border States. Leading teams, managing key relationships, and driving digital transformation efforts.
TI
Hybrid Senior Director, Membership, Chapter & Group Engagement
Posted 2 months ago
About the role
- Senior Director of Membership leading engagement strategies for various chapters and groups. Partnering with volunteers and internal teams to enhance member value and retention.
Responsibilities
- Own strategy and execution across the full membership lifecycle: awareness → acquisition → onboarding → engagement → renewal → win-back.
- Develop segmentation-based marketing and personalized journeys for students, career professionals, global members, and organizational members.
- Design programs that increase retention, lifetime value, and cross-sell/upsell into products, certifications, events, and learning.
- Leads complex initiatives from concept through execution.
- Communicates complex issue, strategies and changes effectively and helps team(s) understand, engage and contribute meaningfully to organization wide objectives.
Requirements
- Typically, 10+ years related experience is required.
- Bachelor’s degree required; Masters/MBA preferred.
- Industry specific credential preferred.
- Proven ability to architect scalable acquisition and retention strategies grounded in service delivery expertise, value proposition clarity and market segmentation.
- Expertise in developing lifecycle frameworks that convert awareness into activation, engagement, and long-term loyalty.
- Experience optimizing acquisition funnels through demand generation, conversion optimization, and retention modeling.
- Deep understanding of subscription economics, renewal mechanics, and member journey analytics.
- Ability to design and operationalize loyalty models that increase lifetime value and share of wallet.
- Experience with behavioral segmentation, propensity modeling, and churn prediction to drive personalized retention campaigns.
- Knowledge of member or customer satisfaction metrics (NPS, CES, engagement scoring) and their linkage to revenue growth.
- Capability to deploy AI-driven personalization and targeted content to reinforce perceived and realized member value.
- Experience conducting market segmentation and positioning analyses to identify under-penetrated or high-potential segments.
- Expert ability to work in a computerized environment with knowledge of Microsoft Office products.
Benefits
- The Senior Director of Membership, Chapter & Group Engagement is responsible for leading strategies that strengthen member value, engagement, and retention in support of organizations mission.
- This role partners closely with chapters, volunteer leaders, and internal teams to deliver inclusive, consistent, and meaningful experiences that foster connection, participation, and long-term member commitment.
- The Senior Director provides strategic direction and operational leadership to support a diverse network of chapters and groups, leveraging data, insights, and best practices to enhance engagement models, support volunteer success, and ensure alignment with organizational priorities and community needs.
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