About the role

Senior Director of Membership leading engagement strategies for various chapters and groups. Partnering with volunteers and internal teams to enhance member value and retention.

Responsibilities

Own strategy and execution across the full membership lifecycle: awareness → acquisition → onboarding → engagement → renewal → win-back.
Develop segmentation-based marketing and personalized journeys for students, career professionals, global members, and organizational members.
Design programs that increase retention, lifetime value, and cross-sell/upsell into products, certifications, events, and learning.
Leads complex initiatives from concept through execution.
Communicates complex issue, strategies and changes effectively and helps team(s) understand, engage and contribute meaningfully to organization wide objectives.

Typically, 10+ years related experience is required.
Bachelor’s degree required; Masters/MBA preferred.
Industry specific credential preferred.
Proven ability to architect scalable acquisition and retention strategies grounded in service delivery expertise, value proposition clarity and market segmentation.
Expertise in developing lifecycle frameworks that convert awareness into activation, engagement, and long-term loyalty.
Experience optimizing acquisition funnels through demand generation, conversion optimization, and retention modeling.
Deep understanding of subscription economics, renewal mechanics, and member journey analytics.
Ability to design and operationalize loyalty models that increase lifetime value and share of wallet.
Experience with behavioral segmentation, propensity modeling, and churn prediction to drive personalized retention campaigns.
Knowledge of member or customer satisfaction metrics (NPS, CES, engagement scoring) and their linkage to revenue growth.
Capability to deploy AI-driven personalization and targeted content to reinforce perceived and realized member value.
Experience conducting market segmentation and positioning analyses to identify under-penetrated or high-potential segments.
Expert ability to work in a computerized environment with knowledge of Microsoft Office products.

The Senior Director of Membership, Chapter & Group Engagement is responsible for leading strategies that strengthen member value, engagement, and retention in support of organizations mission.
This role partners closely with chapters, volunteer leaders, and internal teams to deliver inclusive, consistent, and meaningful experiences that foster connection, participation, and long-term member commitment.
The Senior Director provides strategic direction and operational leadership to support a diverse network of chapters and groups, leveraging data, insights, and best practices to enhance engagement models, support volunteer success, and ensure alignment with organizational priorities and community needs.