HF
HP FranceSenior Manager – Retail Marketing
Senior Manager leading global marketing strategy for retail technology and incubation initiatives. Building a marketing function and driving growth across every touchpoint with a focus on innovation.
About the role
- Develop and deploy a full-funnel media strategy across multiple brands; manage and optimize media budgets that deliver against sales, share growth, and spend efficiency targets.
- Partner with Target-Pet field sales team, Marketing, Cross-Functional, BU (Business Unit) brand teams, and customers to create full omni channel plans that deliver on BU and Target-Pet priorities and initiatives, and in particular, brand-building share growth plans.
- Build, refine, and improve plans using agency tools and internal metrics; develop proficiency in agency partners’ databases to understand retail media metrics (e.g. traffic, conversion, SOV, CPC, CTR, ROAS, and more) manage against KPIs, and develop actionable insights.
- Analyze, assess, and communicate campaign results to key stakeholders with a varying level of media knowledge.
- Support the Connected Customer Planning (CCP) process by integrating retail media plans into long-range plans; collaborate with sales team on Leading Edge Retailer (LER) meetings with leadership teams.
- Support the One Demand Planning (ODP) process by developing Full-Funnel Target-Pet plans in partnership with National Media that will create stronger connectivity to audience, tactical, and measurement plans.
- Create learning plans to improve campaign performance and optimize media strategies and spend.
Requirements
- BS/BA degree / MBA desirable
- 3+ years of CPG Brand Marketing or Customer Marketing (at top tier CPG company) and/or 4+ years of Consumer Products Sales experience
- Sales experience
- Consultative/Solution selling
- Previous experience with interpreting shopper data to develop business strategies
- Strong Marketing, Consumer, Shopper, and Retailer Media knowledge
- Business Planning and Insights (Diamond Planning process)
Benefits
- robust health plans
- market-leading 401(k) program with a company match
- flexible time off benefits (including half-day summer Fridays depending on location)
- inclusive fertility/adoption benefits
- comprehensive, competitive benefits that prioritize all aspects of wellbeing
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