Hybrid Digital Marketing Advisor, Patient and Provider Content Strategy

at The Cigna Group

• Job title: Digital Marketing Advisor, Patient and Provider Content Strategy
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Drupal
• Location requirements: Hybrid, Bloomfield, United States

About the role

• Digital Marketing Advisor managing patient and provider content strategy for Cigna Group. Leading data-driven content initiatives and collaborating with cross-functional teams to enhance user experience.

Responsibilities

• Serve as the central strategist for patient and provider content on Evernorth.com, working with stakeholders from individual lines of business to deliver on business priorities and provide guidance on digital best practices
• Own the patient and provider content roadmap for Evernorth.com. This includes setting proactive initiatives and responding to changing business needs.
• Manage project intake, tracking, and execution – continually exploring opportunities for process improvement
• Collaborate with data and user experience partners to understand patient and provider audience segmentation and user behavior to inform an audience-driven content strategy
• Author and update content in a Drupal-based content management system
• In partnership with internal and external partners, manage and execute SEO/GEO strategies for patient and provider content on Evernorth.com
• Partner with accessibility team to understand and implement accessibility best practices on Evernorth.com

Requirements

• Bachelor’s Degree, MBA or master’s degree a plus
• 6+ years of relevant, strategic experience
• Digital marketing experience on an analytically driven marketing team
• Content management system (CMS) experience (e.g., Drupal)
• Understanding of user experience (UX) best practices, including accessibility
• Experience using website analytics to inform content strategy
• Knowledge of and experience with Adobe Analytics and Marketo a plus, but not required
• Proven ability to lead in a heavily matrixed environment

Benefits

• Ability to work from a Cigna Group office 3 days a week, as directed by the business
• Internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload
• Health care experience in the patient and/or provider content areas a plus
• Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment