AI Digital Content Creator producing high - quality digital content for a media platform. Supporting marketing, branding, and social media strategies and collaborating with teams.
About the role
- Join krow as a Social Media Executive, generating engaging content for TikTok and Instagram. Create platform-native videos and drive community engagement across social platforms.
Responsibilities
- Generate platform-native content ideas for TikTok, Instagram (Reels/Stories), YouTube Shorts and emerging formats
- Turn insights, trends and cultural moments into brand-safe, audience-relevant content
- Develop repeatable content series (e.g. street interviews, challenges, formats) that build consistency and growth
- Write quick, platform-native micro-scripts for skits (hooks, beats, payoff, CTA) and adapt them on the fly based on what’s landing in the moment
- Collaborate with strategists and client teams to align content with comms objectives
- Collaborate with creatives to bring bigger campaign ideas to life through social-first content and creator-led execution
- Film social content on mobile and/or lightweight kit, ensuring strong framing, lighting, audio, and pace
- Confidently perform on camera in public settings (street, events, locations), staying natural and engaging even with distractions
- Create and perform comedy-led social content (skits, characters, scripted punchlines, comedic reactions), balancing humour with brand guidelines
- Create unscripted, in-the-moment content — improvise on camera, capture authentic reactions, and turn spontaneous moments (especially in public) into platform-native edits that still feel on-brand
- Run on-the-street vox pops end-to-end: approach the public, ask strong questions, manage permissions and keep interactions respectful and safe
- Capture “in the moment” content at shoots, brand activation, launches, live events and behind-the-scenes
- Edit primarily in CapCut (mobile and/or desktop) producing fast, high-quality social cuts
- Add subtitles, motion, transitions, sound design and platform-appropriate pacing
- Create multiple variants (hook changes, different captions, aspect ratios, cut-downs) for testing and optimisation
- Apply basic brand guidelines while keeping content feeling native and not overproduced
- Support content publishing with community-first engagement: prompts, comment hooks and reply strategies
- Drive engagement by creating content designed to spark conversation and shares
- Feedback learnings from performance into future concepts (what’s working, why, what to try next)
- Track emerging trends, audio, formats, creator styles and platform updates
- Quickly prototype trend-led content that fits brand tone, messaging and risk profile
- Maintain a trend bank and pitch weekly “what we should make next” recommendations.
Requirements
- Proven ability to concept, film, and edit social content end-to-end
- Strong working knowledge of CapCut editing (captions, effects, pacing, templates, sound)
- Highly comfortable acting on camera in public including approaching the public for vox pops, filming confidently in busy environments and performing comedy skits and scripted bits while maintaining brand tone and safety
- Confident in creating unscripted in-the-moment content - able to improvise on camera, capture authentic reactions and turn spontaneous moments into on-brand, platform-native edits
- Able to shoot clean mobile video with solid audio awareness and basic lighting instincts
- Deep understanding of TikTok/IG Reels native style and what drives engagement
- Able to work at pace, reacting quickly to trends and briefs
- Strong communication skills and professionalism when filming in public
- Experience running street interview formats and shaping questions that get great answers
- Comprehensive understanding of social analytics
- Deep understanding of creator/influencer culture and platform storytelling styles
- Portfolio showcasing social-first video work (links required).
Benefits
- 25 days’ holiday, increasing to 29 after two years’ service, plus Bank Holidays
- Company pension scheme, with enhanced Employer contributions after 1 years’ service
- Medical Cash Plan – including employee assist programme, contributions to dental, optical, physio etc.
- Employee Discount Scheme – an online platform for all staff offering a variety of discounts at various shopping outlets, gyms etc
- Electric Car Purchase Scheme, via Salary Sacrifice
- Outstanding training and progression, including access to LinkedIn Learning and The Mission Group Learning Management System
- Employee referral scheme
- Regular staff social events
- Company Christmas closure
- Long service awards
- Cycle To Work scheme
- Mission Share Scheme
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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