Marketing Manager leading brand - centric and integrated campaigns at Pearson, focusing on English Language Learning. Driving measurable performance through strategic go - to - market initiatives and innovative user engagement.
About the role
- Marketing Manager leading client marketing projects for F&B campaigns. Developing marketing strategies and executing events, social media, and partnerships in the hospitality sector.
Responsibilities
- Development of Marketing Strategy including:
- Brand strategy
- Situational analysis
- Digital strategy
- Communications Strategy
- Media Mix & Buying Plan
- Marketing budget
- Work alongside Project Lead/Partner to achieve project objectives
- Develop brand strategies and marketing calendar and launch plan
- Plan and execute all marketing activities, including social media, events, activations, and partnerships
- Pre-opening planning and management for all new restaurant openings
- Activation strategy including event management for new openings/campaign launches
- Social media strategy, content calendar & daily management of social accounts
- To support with brand projects (as required), developing and executing marketing plans on behalf of our clients
- Oversight of website development and coordination with developer (if required)
- Management of photography and video shoots and creation of briefs
- Blogger and influencer outreach and engagement
- Develop and recommend partnerships/collaboration that are aligned with brands
- Brand guardian of all customer touchpoints for any client projects
- Overall responsibility for client brand channels
- Tracking and measuring overall efforts, delivering weekly reports and comprehensive monthly reports
Requirements
- BS/MS degree in marketing or a related field
- Fluent in Arabic & English
- Local market knowledge of Saudi Arabia
- Previous marketing hospitality experience (ideal but not essential)
- Proven experience in digital marketing
- Experience working on B2C brands
Benefits
- Five-Day Work Week: Standard Monday to Friday schedule.
- Hybrid Work Arrangement: Three days in the office and two days working remotely.
- Incentive Plan: Company incentive scheme offering up to 10%—5% for introductions and 5% for successful closures.
- Annual Leave: 22 working days of paid annual leave, excluding weekends.
- Remote Work Flexibility: One additional week per year to work remotely from your home country, which can be combined with up to two consecutive weeks of annual leave.
- Coaching & Mentoring: Structured professional development through a dedicated coaching and mentoring program.
- Annual Company Gathering: A global team event bringing together employees from all offices.
- Employee Recognition Program: Regular recognition initiatives celebrating outstanding performance and contributions.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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