Senior Manager of Internal Communications at GEICO developing and executing strategic internal communications. Leading a team to engage, inform, and inspire associates throughout the organization.
About the role
- Senior Enterprise Marketing Communications Manager creating compelling content for Telecom, Enterprise, Aviation, and Maritime sectors. Collaborating with cross-functional teams to enhance audience engagement and brand strategy.
Responsibilities
- Build relationships and work collaboratively with product, product marketing, market intelligence, and sales teams to understand business goals; develop and execute a comprehensive content strategy aligned with Telesat’s business objectives.
- Develop an in-depth understanding of our prospective enterprise audiences and create compelling content that resonates with the various personas within each audience.
- Identify key themes, topics and differentiated messaging that is tailored to targeted audiences, recognizing nuanced differences across prospects based on their geographical location.
- Contribute to the overall audience engagement strategy and content marketing calendar, ensuring that content is developed and promoted in alignment with industry and customer events, and with internal objectives.
- Interview Telesat subject matter experts, monitor competitor content positioning and value propositions, and keep up with industry trends to develop unique and differentiated messaging and content for enterprise, telecom, aviation and maritime markets.
- Create marketing content that translates technical capabilities into simple, compelling stories that clearly communicate the value of Telesat’s offerings to the various personas within each audience.
- Conduct content reviews with internal stakeholders to ensure optimal content quality and credibility.
- Work collaboratively with graphics resources to complete final design, ensuring compliance with Telesat’s style and brand guidelines.
- Copyedit and review content for other content creators as requested.
- Repurpose content for different distribution media as required to expand audience reach in the most efficient possible way.
- Work with marketing campaigns team to track content performance and optimize content to improve results.
Requirements
- Bachelor’s degree in marketing, communications, public relations, or journalism, or equivalent combination of education and experience.
- 7+ years of experience in content marketing, or similar roles, with experience in B2B marketing. Prior experience in telecom, aerospace or maritime markets is highly desirable.
- Excellent English speaker, writer, and grammarian.
- Proven ability to interview subject matter experts, originate story ideas and translate them into effective pieces.
- Outstanding interpersonal communication skills, capable of driving consensus among multiple stakeholders.
- Highly motivated self-starter who can multitask, prioritize, and quickly adapt to changing timelines or priorities.
- Cultural competence required to tailor content to global audiences.
- Familiarity with Microsoft Office applications (PowerPoint, Word, Excel)
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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