Hybrid Programme Marketing Assistant

at techUK

• Job title: Programme Marketing Assistant
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: £27,000 - £31,000 per year
• Degree requirement: Associate's Degree
• Location requirements: Hybrid, London, United Kingdom

About the role

• Marketing Assistant role supporting techUK's programme team communications and marketing activities. Assisting in the promotion and delivery of marketing and engagement activities for members.

Responsibilities

• Ensure programme activities are promoted effectively across appropriate channels to deliver strong results, reaching both existing and new audiences.
• Provide marketing support for in-person and online events. Monitor event registrations and recommend promotional strategies. Plan and deliver marketing activity across relevant channels to reach target audiences and maximise event success.
• Coordinate programme newsletters and mailers, including scheduling and drafting content for review and editing. Manage requests for mailing lists and ensure timely distribution.
• Promote all upcoming programme activities across social media channels. Develop and implement social media plans to maximise reach, engagement, and results.
• Coordinate campaign weeks by working with programmes to source content, creating landing pages and campaign widgets, and promoting campaigns through appropriate marketing channels.
• Support the creation, maintenance, and optimisation of programme webpages, including hubs and campaign pages. Upload blogs (including guest contributions), partner events, and other programme content. Monitor performance, refine content, manage marketing widgets, and determine effective calls to action. Ensure all programme content is published and promoted in the most effective way.
• Develop promotional strategies to increase participation in elections and surveys. Manage the end-to-end process, from promotion and response collection through to analysis and publication of results.
• Select imagery for marketing activity and coordinate with the in-house multimedia designer to produce marketing assets.
• Maintain accurate and up-to-date CRM records by inputting, extracting, and analysing data related to member contacts, engagement, and prospecting.
• Provide support in formatting and updating presentations as required.
• Support the training of colleagues on relevant marketing tools, processes, and programme activities.

Requirements

• Excellent written and verbal communication skills.
• Very strong organisational and time management skills.
• Attention to detail and a methodical approach to tasks.
• Ability to work collaboratively across departments.
• Proactive and self-motivated with the ability to manage competing priorities.
• Able to think creatively about how to engage audiences via different marcomms channels.
• Analytical mindset with the ability to interpret data and provide actionable insights.
• Experience working in a fast-paced environment with multiple deadlines.
• Competence in using MS Office Suite and digital marketing tools.
• Experience in CRM systems and data management, and segmenting audiences.
• Experience using web CMS and social media scheduling platforms.
• Experience working with design teams on assets and content.
• Experience in supporting marketing or communications teams.
• Experience in executing email marketing campaigns.
• Experience in executing organic social media campaigns.
• Experience in a membership-based organisation or similar environment.
• Previous experience in reporting and analysis of marcomms activities performance to drive improvements.

Benefits

• This role is offered on an initial 12-month fixed-term contract, with potential to become permanent, subject to business growth and individual performance.
• This role is based out of techUK’s London offices, however techUK operates a flexible working policy.
• Comprehensive benefits.