Hybrid Direct Marketing Manager – Acquisition & Retention

at TDA

• Job title: Direct Marketing Manager – Acquisition & Retention
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: €55,000 - €67,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Dublin, Ireland

About the role

• Direct Marketing Manager focused on acquisition and retention strategies at Trinity Development & Alumni. Leading impactful direct marketing programmes to enhance alumni giving and engagement.

Responsibilities

• Develop and deliver the global acquisition and retention Direct Mail programme across regular giving, mid-level and legacies working with various in-house and external service providers
• Develop and implement cases for support for multi-channel appeals across regular giving, mid-level and legacy programmes to acquire new, and retain existing donors
• Work with Development Manager (Telephone Campaigns and Stewardship) to build internal relationships across Trinity to collect appeal content, beneficiary case studies and reporting that demonstrates the impact of philanthropy across the University
• Maintain central repository for appeal content
• Drive development and improvement of acquisition and retention strategies to maximise the use of direct mail, email, telephone and social media
• Collaborate across Development, Alumni Relations and Marketing and Communications to embed regular giving and legacies messaging in all Trinity Development & Alumni communications as appropriate
• Oversee data analytics, reporting, data management and data compliance, working with the Business Intelligence and IT Systems Support team
• Manage appeal budget line and income forecast with clear focus on maximising value for money across regular giving and legacy appeals
• Undertake other duties as may be assigned from time to time by line manager.

Requirements

• A minimum of four years’ experience working in a similar role in a non-profit direct marketing team
• Experience in the Higher-Education is desirable but not essential
• A third-level qualification and/or professional qualification in fundraising, marketing or direct marketing is desired but not essential
• Experience developing and delivering direct mail and multi-channel approaches to donors; donor care; upgrades, cash to direct debit, legacy
• An understanding of the direct mail development process including liaising with third party agencies, print and fulfilment houses is essential
• Experience working with bespoke databases/customer relationship management systems
• IT literacy and experience of using Microsoft Office.

Benefits

• generous annual leave arrangements
• annual salary increments
• hybrid working
• tiered contribution to TDA’s defined contribution pension scheme (providing for pension, life assurance and prolonged disability pension)
• structured training in relation to the role