Product Manager overseeing strategy and execution of identity and audience platform at WB Games. Lead initiatives for player account creation and engagement across multiple gaming platforms.
TD
Hybrid Product Owner I, Martech – Salesforce Data Cloud, Marketing Cloud, Loyalty Management
Posted 2 months ago
About the role
- Product Owner managing Salesforce Marketing Cloud, Data Cloud, and Loyalty Management for customer engagement. Leading Agile teams to deliver personalized and data-driven customer experiences.
Responsibilities
- Serve as a MarTech Product Owner supporting LOB‑led Offer Creation, Management, and Delivery across channels.
- Act as a liaison to LOB partners, gathering requirements, clarifying priorities, and shaping solutions aligned to business outcomes.
- Contribute to and execute the product roadmap for: Salesforce Data Cloud (customer data, identity resolution, segmentation, activation) Salesforce Marketing Cloud (campaign orchestration, journeys, messaging) Salesforce Loyalty Management (loyalty offers, benefits, engagement, and member experiences)
- Own and groom a value‑driven backlog, translating LOB needs into epics, features, and user stories.
- Lead end‑to‑end delivery of MarTech capabilities in partnership with Agile Platform Delivery teams.
- Ensure offers and campaigns are designed for scalability, reuse, and omni‑channel execution.
- Partner with Analytics and Activation teams to define success metrics and continuously optimize performance.
- Support alignment and integration across Salesforce platforms to enable seamless customer journeys.
- Support adherence to enterprise data privacy, consent, and governance standards.
- Identify and track delivery risks, data quality issues, and platform dependencies.
- Contribute to business reviews, roadmap updates, and executive‑level summaries.
- Ensure documentation and governance artifacts are created and maintained.
- Actively participate in agile ceremonies (PI planning, sprint planning, backlog refinement, demos, retros).
- Collaborate closely with platform engineers, data engineers, and solution architects.
- Foster a collaborative, inclusive, and outcome‑driven team culture.
Requirements
- Undergraduate degree and / or product certificate
- 7+ years relevant experience
- 3-5 years Product Owner or Agile related delivery experience
- Certified Scrum Product Owner (CSPO) certification and project management experience considered an asset
- Scaled Agile Framework (SAFe) certifications or experience operating in scaled agile delivery considered an asset
- 3–5+ years of experience in MarTech, CRM, digital marketing, or product ownership.
- Experience supporting offer, campaign, or customer engagement platforms.
- Strong analytical, communication, and stakeholder management skills.
- Ability to manage multiple priorities in a fast‑paced, agile environment.
- Proficiency with MS Office and collaboration tools.
- Hands‑on experience with Salesforce Data Cloud
- Salesforce Marketing Cloud
- Salesforce Loyalty Management
- Experience acting as a Product Owner in agile delivery teams.
- Strong user story writing and backlog management skills.
- Familiarity with segmentation, personalization, and activation use cases.
- Understanding of MarTech data ingestion, data quality, and governance.
- Ability to translate LOB goals into scalable platform capabilities.
- Interest in emerging Salesforce and MarTech innovations.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
- Remote work options
Job title
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