Product Manager at Synchrony responsible for managing secured installment loan products. Driving product strategy and customer satisfaction through innovative solutions and market analysis.
TD
Hybrid Product Owner I, Martech – Salesforce Data Cloud, Marketing Cloud, Loyalty Management
Posted 5 days ago
About the role
- Product Owner managing Salesforce Marketing Cloud, Data Cloud, and Loyalty Management for customer engagement. Leading Agile teams to deliver personalized and data-driven customer experiences.
Responsibilities
- Serve as a MarTech Product Owner supporting LOB‑led Offer Creation, Management, and Delivery across channels.
- Act as a liaison to LOB partners, gathering requirements, clarifying priorities, and shaping solutions aligned to business outcomes.
- Contribute to and execute the product roadmap for: Salesforce Data Cloud (customer data, identity resolution, segmentation, activation) Salesforce Marketing Cloud (campaign orchestration, journeys, messaging) Salesforce Loyalty Management (loyalty offers, benefits, engagement, and member experiences)
- Own and groom a value‑driven backlog, translating LOB needs into epics, features, and user stories.
- Lead end‑to‑end delivery of MarTech capabilities in partnership with Agile Platform Delivery teams.
- Ensure offers and campaigns are designed for scalability, reuse, and omni‑channel execution.
- Partner with Analytics and Activation teams to define success metrics and continuously optimize performance.
- Support alignment and integration across Salesforce platforms to enable seamless customer journeys.
- Support adherence to enterprise data privacy, consent, and governance standards.
- Identify and track delivery risks, data quality issues, and platform dependencies.
- Contribute to business reviews, roadmap updates, and executive‑level summaries.
- Ensure documentation and governance artifacts are created and maintained.
- Actively participate in agile ceremonies (PI planning, sprint planning, backlog refinement, demos, retros).
- Collaborate closely with platform engineers, data engineers, and solution architects.
- Foster a collaborative, inclusive, and outcome‑driven team culture.
Requirements
- Undergraduate degree and / or product certificate
- 7+ years relevant experience
- 3-5 years Product Owner or Agile related delivery experience
- Certified Scrum Product Owner (CSPO) certification and project management experience considered an asset
- Scaled Agile Framework (SAFe) certifications or experience operating in scaled agile delivery considered an asset
- 3–5+ years of experience in MarTech, CRM, digital marketing, or product ownership.
- Experience supporting offer, campaign, or customer engagement platforms.
- Strong analytical, communication, and stakeholder management skills.
- Ability to manage multiple priorities in a fast‑paced, agile environment.
- Proficiency with MS Office and collaboration tools.
- Hands‑on experience with Salesforce Data Cloud
- Salesforce Marketing Cloud
- Salesforce Loyalty Management
- Experience acting as a Product Owner in agile delivery teams.
- Strong user story writing and backlog management skills.
- Familiarity with segmentation, personalization, and activation use cases.
- Understanding of MarTech data ingestion, data quality, and governance.
- Ability to translate LOB goals into scalable platform capabilities.
- Interest in emerging Salesforce and MarTech innovations.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Professional development opportunities
- Remote work options
Job title
Job type
Experience level
Salary
Degree requirement
Tech skills
Location requirements
Group Product Manager leading strategy and execution of title data and workflow products at First American. Ensuring compliance and operational effectiveness in a regulated environment.
Product Owner II enhancing payment journeys across channels in PNC’s Retail Lending organization. Collaborating with stakeholders to deliver customer - centered solutions leveraging emerging technologies.
Director, Product Management focused on Wayfinding for Gap Inc. Driving navigation strategies and performance across digital channels.
Product Owner responsible for RIB iTWO implementation, serving as a bridge between stakeholders in infrastructure projects. Engaging in business analysis and user training for enhanced operational efficiency.
Product Owner managing operational tasks and cross - channel collaboration for Majesco Policy Administration System. Requires extensive commercial insurance experience and supports Agile ceremonies.
Product Manager for Everpure solutions in Poland driving market growth through strategic planning and vendor management. Collaborating with sales and global partners to enhance product offerings.
Senior Product Manager driving product strategy at Sony Interactive Entertainment in London. Leading product roadmaps and collaborating with teams for gaming technology innovation.
Product Manager driving product strategy and execution in Technology sector at Fitch Solutions. Leading cross - functional teams and enhancing innovative solutions to meet client needs.
Product Owner maximizing output within a scrum framework for Newport News Shipbuilding. Collaborating with stakeholders and focusing on data warehouse and Cognos reporting processes to enhance productivity.