Strategic Marketing Coordinator at Erickson Senior Living implementing marketing campaigns and strategies. Collaborating with internal teams and managing project execution for community goals.
About the role
- Marketing Manager responsible for brand positioning and integrated campaign execution at TCC GmbH, improving healthcare through digital innovation. Collaborating across departments to enhance marketing efforts.
Responsibilities
- Positioning TCC in the market and developing a clear brand strategy
- Independent and responsible project work in operational marketing
- Creation and maintenance of marketing materials, presentations, and sales collateral
- Content creation for the website and social media
- Content planning and 360° activation across all relevant channels (website, social media, events)
- Implementation of integrated campaigns (digital, offline, conferences)
- Organization and execution of trade shows and conferences, including conception and logistical planning of symposia in close coordination with C‑level
- Management and coordination of external partners such as agencies, exhibition contractors, and service providers
- Creation of thought-leadership content for professional audiences and industry media
- Analysis of market trends and development of growth strategies
- Monitoring and optimization of marketing KPIs
Requirements
- Degree in Marketing, Communications, or a comparable qualification
- 5–10 years of professional experience in strategic and operational marketing or on the agency side
- Practical marketing experience, ideally in a start‑up/scale‑up or in the MedTech/healthcare sector
- Affinity for digital marketing channels
- Strong interest in technology, innovation, and the healthcare market
- Excellent German and English skills, written and spoken
- Creative, structured, and proactive working style
- Confident use of common marketing tools
- Team player with strong communication skills and willingness to learn
Benefits
- Attractive compensation
- Permanent employment contract, 30 days of annual leave
- Opportunity to shape and influence a dynamic scale‑up
- Varied responsibilities with room for your ideas and to establish structures
- Modern offices in Hamburg or Berlin with good transport links
- Flexible working hours and a hybrid work model
- Employee offers via Corporate Benefits
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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