Hybrid Brand Manager

at La Terra Fina

• Job title: Brand Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $130,000 - $160,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: WordPress
• Location requirements: Hybrid, Union City, United States

About the role

• Brand Manager developing advertising campaigns to boost visibility and loyalty. Collaborating with diverse teams to deliver innovative, data-driven campaigns across retail and digital platforms.

Responsibilities

• Develop and execute high-impact advertising and promotional campaigns that translate strategic insights into measurable sales results.
• Leads development of campaigns and advertising assets to support sales growth.
• Lead end-to-end campaign development—from briefing creative and media agencies overseeing asset delivery—to drive awareness, engagement, and sales.
• Manage external partners (creative, media, PR, influencer) to deliver on-brand content, in-store programs, and media placements, ensuring projects are on time and on budget.
• Collaborate with Sales to own and plan shopper marketing initiatives aligned with retail priorities.
• Guide creative development across touchpoints, ensuring alignment with brand strategy, audience insights, and marketing objectives.
• Translates key brand concepts, messaging and event details to art and advertising agencies to ensure on-point promotional materials at trade shows.
• Ability to plan and constantly optimize integrated campaigns to achieve business goal along with aligning budget allocation.
• Support budget planning and resource allocation in partnership with senior leadership.
• Drives and optimizes social/digital strategies to align with brand goals.
• Effectively places promotional content throughout multiple media channels.
• Coordinates digital marketing efforts with external media firms.
• Develops and maintains editorial calendars in alignment with external firms for asset development planning, and campaign deployment to meet outreach objectives.
• Manages external social media and digital marketing firms to develop and deploy content.
• Hands on experience creating and executing marketing plans, digital savvy and is able to optimize mix performance via KPis to achieve goals.
• Delivers timely insights on key in-store activities and overall brand performance through accurate data analysis.
• Tracks metrics to analyze effectiveness of media placements.
• Makes recommendations for more enhanced performance on media efforts.
• Owns and maintains the marketing KPI dashboard to track and optimize performance metrics.
• Conducts consumer research to support branding strategies.
• Conducts research to interpret consumer behaviors in both Costco and Retail accounts.
• Identifies key consumer, competition and marketplace trends and provides insights to Director.
• Applies analytical approach to understanding competitive landscape.
• Serves as liaison between marketing and other departments.
• Acts as go-to person to provide information on various marketing activities.
• May respond to requests for information on products or provide status updates on launches or packaging revisions.
• Performs other duties as required.

Requirements

• BA in Marketing, Business, Communications or a related field is required.
• A minimum of 4+ years’ marketing and/or brand experience in CPG is required.
• Must have demonstrated creativity, with the ability to assess art, media and graphics for brand “fit and feel.”
• Prior experience compiling and analyzing data to tell “stories” and to incisively interpret competitive marketplace and consumer behavior is a key ingredient for success.
• Excellent communication skills are required, both internally and externally, to manage expectations and drive desired results.
• Must have Excellent organization and time management skills, with the ability to manage external vendors to timelines and deadlines.
• Must have entrepreneurial mindset and the ability to juggle multiple competing priorities simultaneously.
• Must have workable knowledge of Adobe Photoshop, WordPress and other HTML and art/creative tools.