Demand Generation Lead managing SDR processes and sales strategies for B2B enterprise solutions company. Building effective sales pipelines and mentoring team members in performance optimization.
About the role
- Demand Generation Manager at Tanium creating and managing multi-channel marketing campaigns. Collaborating across marketing, sales, and operations to engage target audiences in IT Operations and Security Operations.
Responsibilities
- Create and manage multi-channel marketing campaigns leveraging the most effective outbound channels
- Content promotion (whitepapers, case studies, webinars, e-books)
- Email, drip, and lead nurturing campaigns
- Online and offline events (webinars, workshops, industry conferences)
- Account-based marketing (ABM) strategies for key accounts
- Develop messaging and content that resonates with target audiences and addresses their specific needs
- Implement A/B testing and optimization techniques to improve campaign performance and conversion rates
- Manage campaign budgets and ensure efficient allocation of resources to maximize ROI
- Collaborate with Inside Sales and Sales teams to optimize lead qualification criteria and ensure alignment on MQL and SQL
- Manage and optimize lead scoring and nurturing processes to efficiently move prospects through the funnel
- Ensure seamless lead handoff and alignment on sales and marketing goals
- Define and track KPIs such as lead volume, lead quality, conversion rates, cost per lead, and ROI
- Use marketing automation platforms and analytics tools to monitor campaign performance and generate actionable insights
- Provide regular reports to Marketing leadership and Sales, highlighting successes and areas for improvement
- Work closely with the Editorial and Content team to develop high-quality, relevant content that supports demand generation efforts
- Partner with Brand and Communications to ensure consistent messaging and brand alignment across all initiatives
- Communicate effectively with internal stakeholders about plans, progress, and results
- Manage marketing automation platforms (e.g., Marketo) to automate and optimize processes
- Work with CRM systems (e.g., Salesforce) for lead management and pipeline tracking
- Stay current on trends in AI/ML, marketing technology, and demand generation best practices
Requirements
- 5+ years of experience in B2B demand generation or integrated marketing, preferably in enterprise software or cybersecurity.
- Proven ability to execute multi-channel campaigns that drive measurable pipeline impact.
- Strong understanding of marketing automation, CRM systems, and attribution models.
- Experience with event marketing, email strategy, and paid media.
- Analytical mindset with the ability to interpret data and optimize performance.
- Excellent communication and project management skills.
Benefits
- Medical, dental and vision plan
- Family planning benefits
- Health savings account
- Flexible spending account
- Transportation savings account
- 401(k) retirement savings plan with company match
- Life, accident and disability coverage
- Business travel accident insurance
- Employee assistance programs
- Disability insurance
- Other well-being benefits
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Tech skills
Location requirements
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