Hybrid Demand Generation Manager

at Tanium

• Job title: Demand Generation Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $70,000 - $210,000 per year
• Degree requirement: No Education Requirement
• Tech skills: Cyber Security, SQL
• Location requirements: Hybrid, Addison, United States

About the role

• Demand Generation Manager at Tanium creating and managing multi-channel marketing campaigns. Collaborating across marketing, sales, and operations to engage target audiences in IT Operations and Security Operations.

Responsibilities

• Create and manage multi-channel marketing campaigns leveraging the most effective outbound channels
• Content promotion (whitepapers, case studies, webinars, e-books)
• Email, drip, and lead nurturing campaigns
• Online and offline events (webinars, workshops, industry conferences)
• Account-based marketing (ABM) strategies for key accounts
• Develop messaging and content that resonates with target audiences and addresses their specific needs
• Implement A/B testing and optimization techniques to improve campaign performance and conversion rates
• Manage campaign budgets and ensure efficient allocation of resources to maximize ROI
• Collaborate with Inside Sales and Sales teams to optimize lead qualification criteria and ensure alignment on MQL and SQL
• Manage and optimize lead scoring and nurturing processes to efficiently move prospects through the funnel
• Ensure seamless lead handoff and alignment on sales and marketing goals
• Define and track KPIs such as lead volume, lead quality, conversion rates, cost per lead, and ROI
• Use marketing automation platforms and analytics tools to monitor campaign performance and generate actionable insights
• Provide regular reports to Marketing leadership and Sales, highlighting successes and areas for improvement
• Work closely with the Editorial and Content team to develop high-quality, relevant content that supports demand generation efforts
• Partner with Brand and Communications to ensure consistent messaging and brand alignment across all initiatives
• Communicate effectively with internal stakeholders about plans, progress, and results
• Manage marketing automation platforms (e.g., Marketo) to automate and optimize processes
• Work with CRM systems (e.g., Salesforce) for lead management and pipeline tracking
• Stay current on trends in AI/ML, marketing technology, and demand generation best practices

Requirements

• 5+ years of experience in B2B demand generation or integrated marketing, preferably in enterprise software or cybersecurity.
• Proven ability to execute multi-channel campaigns that drive measurable pipeline impact.
• Strong understanding of marketing automation, CRM systems, and attribution models.
• Experience with event marketing, email strategy, and paid media.
• Analytical mindset with the ability to interpret data and optimize performance.
• Excellent communication and project management skills.

Benefits

• Medical, dental and vision plan
• Family planning benefits
• Health savings account
• Flexible spending account
• Transportation savings account
• 401(k) retirement savings plan with company match
• Life, accident and disability coverage
• Business travel accident insurance
• Employee assistance programs
• Disability insurance
• Other well-being benefits