Associate Director of CRM Marketing & Operations overseeing email, push, and in-app retention marketing. Collaborating cross-functionally to drive effective CRM strategies for customer engagement.
Responsibilities
Lead creation and planning for email, push, and in-app programs.
Architect and manage the CRM calendar.
Own development of content calendar and key CRM messaging points for all campaigns.
Help set CRM roadmap, testing goals, and priorities.
Design, build, and optimize complex CRM journeys.
Manage daily operations to deliver against business KPIs.
Partner with cross-functional teams to deliver ongoing learnings and strategy recommendations.
Requirements
8+ years of CRM Marketing experience.
3+ years experience leading a high-performing marketing & operations team.
Bachelor’s degree required.
Experience with ESPs or Marketing Engagement Platforms (e.g., Braze, Salesforce Marketing Cloud, Iterable, Adobe Campaign).
Experience leveraging prior campaign and test performance, customer segment insights, and other granular data.
Experience leading and transforming end-to-end CRM campaign planning.
Experience optimizing operational processes and flows.
Ability to understand how CRM impacts overall business goals and KPIs.
Benefits
Flexible PTO.
Excellent medical, dental and vision benefits.
401k.
Employee network groups.
Paid parental leave.
Weekly Grubhub credit for free meals.
Paid time off each year to support community causes.
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