Lead innovation strategy and customer engagement while leveraging emerging technologies at Mastercard. Drive product development and forge partnerships to enhance commercial opportunities.
About the role
- Associate Director of CRM Marketing & Operations overseeing email, push, and in-app retention marketing. Collaborating cross-functionally to drive effective CRM strategies for customer engagement.
Responsibilities
- Lead creation and planning for email, push, and in-app programs.
- Architect and manage the CRM calendar.
- Own development of content calendar and key CRM messaging points for all campaigns.
- Help set CRM roadmap, testing goals, and priorities.
- Design, build, and optimize complex CRM journeys.
- Manage daily operations to deliver against business KPIs.
- Partner with cross-functional teams to deliver ongoing learnings and strategy recommendations.
Requirements
- 8+ years of CRM Marketing experience.
- 3+ years experience leading a high-performing marketing & operations team.
- Bachelor’s degree required.
- Experience with ESPs or Marketing Engagement Platforms (e.g., Braze, Salesforce Marketing Cloud, Iterable, Adobe Campaign).
- Experience leveraging prior campaign and test performance, customer segment insights, and other granular data.
- Experience leading and transforming end-to-end CRM campaign planning.
- Experience optimizing operational processes and flows.
- Ability to understand how CRM impacts overall business goals and KPIs.
Benefits
- Flexible PTO.
- Excellent medical, dental and vision benefits.
- 401k.
- Employee network groups.
- Paid parental leave.
- Weekly Grubhub credit for free meals.
- Paid time off each year to support community causes.
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