Advanced Practice Nurse in intensive care at Starnberger Kliniken, delivering complex patient care and implementing evidence - based practices. Supporting teams and developing nursing quality initiatives.
About the role
- VP of Analytics at Synchrony responsible for strategic analytics delivery and project execution. Leading cross-functional collaborations to optimize growth and customer engagement through data-driven strategies.
Responsibilities
- Develop decision optimization agenda in conjunction with Analytics Leader to drive profitable growth for the program.
- Partner with growth teams to establish learning agendas, develop omni-channel marketing strategies and design advanced analytics methods (Machine Learning etc.) and frameworks to optimize impacts.
- Collaborate with cross functional teams and develop strategies to grow new accounts, sales, and profitability of the program.
- Lead the creation and execution of a data-driven customer engagement strategy by analyzing customer journeys, measuring and attributing the impact of various experiences, and delivering actionable recommendations to drive incremental engagement, card sales, and profitability.
- Collaborate with cross-functional stakeholders to design, A/B test, and optimize diverse marketing tactics and customer experiences, fostering a culture of experimentation and continuous improvement.
- Leverage data streaming and near real-time analytics methods to rapidly execute, iterate, and deliver actions/insights on card usage and customer engagement trends.
- Build trust with client as an analytics advocate, establish strong relationships.
Requirements
- Bachelor's degree in STEM field, or in lieu of degree a high school diploma
- 9+ years of work experience establishing and managing marketing analytics in the financial services, credit card and/or payments industry
- 5+ years of experience is using tools like SAS, SQL, Tableau or a similar data querying and analysis tools
- A minimum of 7+ years of work experience to include: 5+ years using statistical analysis methods and data warehouse tools
- 3+ years' experience within the financial services, credit card payments, or retail /Consumer Packaged Goods industry
- 3+ years leading large-scale analytics projects
- 3+ years of client facing experience
- Ability and flexibility to travel for business as required
Benefits
- Health insurance
- 401(k) matching
- Flexible working hours
- Paid time off
- Professional development opportunities
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