Vice President providing strategic leadership for environmental & subsurface resource management at BC Energy Regulator. Overseeing program delivery and regulatory compliance while managing multidisciplinary teams.
About the role
- VP of Consent & Preference Platforms managing consent & marketing preference data for Synchrony. Leading the performance marketing team and overseeing critical platform initiatives.
Responsibilities
- Partner with the Marketing Consent & Preference Product Owners, offering analytical and strategic thinking, overseeing business needs and requirements, and translating insight and information into platform architecture, cross-functional requirements and communications
- Support and implement platform KPI's and conduct analysis of performance trends, provide insightful business performance reporting and make recommendations
- Serve as Consent & Preference SME, deeply understanding data and platform architecture, data flows and processes
- Be the 1st line contact for platform issues and support
- Work cross-functionally with internal and external partners in support of marketing integrations
- Lead integrating Agentic and/or Generative AI technologies, ideally within Marketing Technologies and/or Consent & Preference platforms.
- Serve as leader and mentor to local team members
- Perform other duties and/or special projects as required
Requirements
- Bachelors degree in computer science, engineering or information technology with 8+ years of marketing technology experience or in lieu of degree 10+ years of experience required.
- 5+ years' experience in platform, product analytics or site/web analytics in B2C/ B2B2C frameworks
- 5+ years' experience as Business Analyst ('BA'), Business Systems Analyst (‘BSA’) or similar roles, building, communicating and validating business requirements
- 3+ years hands-on experience within Preference Management platforms and tools, managing consent management, privacy and marketing preference data highly desired
- 3+ years’ in a leadership role, demonstrating executive-level communication, engagement and exemplary team leadership
- Strong understanding of the U.S. Privacy, Preference and Consent landscape, including legal and regulatory policies, tools and platforms, and customer choice strategies.
- Experience in software development, or solution engineering, including hands on experience with HTTP, SSO, SSL certificates, networking, API, SQL and micro-service integrations
- Familiarity working with encryption and tokenization services to share data with Software as a Service (SaaS) vendors.
- Experience integrating Agentic and/or Generative AI technologies, ideally within Marketing Technologies and/or Consent & Preference platforms.
Benefits
- Flexibility and Choice for all employees
- best-in-class employee benefits and programs that cater to work-life integration and overall well-being
- career advancement and upskilling opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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