Project Manager leading IT projects for technology transformation in Spain. Responsible for execution, cost management, and client coordination.
SI
Hybrid Area Manager – Customer Value, Communication Team
Posted 1 minute ago
About the role
- Area Manager driving marketing automation strategy and execution at a major bank. Leading a team and collaborating across departments to enhance customer experiences in banking.
Responsibilities
- Own the marketing automation strategy, roadmap, and execution
- Drive digital sales growth from automated offers across daily banking products
- Act as the main subject matter expert
- Lead a team: manage, coach, and grow specialists
- Collaborate closely with development, marketing, product, analytics, digital growth teams
- Test, learn and iterate by running structured experiments
- Lead strategic initiatives within your area of responsibility
Requirements
- 3+ years in marketing automation, CRM or performance marketing
- Proven ability to lead cross-functional initiatives and manage stakeholders
- Leadership potential in building teams
- Strong digital background with understanding of data and tools
- Excellent collaboration skills
- Marketing automation platforms: Pega Marketing, Unica
- Customer journey management: engagement and lifecycle management
- Reporting & analysis tools: Qlik Sense and BO reports, MS Office skills
- Collaboration tools: Sharepoint, Jira, Confluence/Wiki
Benefits
- Health insurance
- Company pension plan
- Employee offer for banking products
- Flexible working conditions
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