Senior Manager leading consumer engagement strategies and digital marketing for Maker's Mark at Suntory Global Spirits. Overseeing integrated campaigns and driving brand loyalty in the US market.
Responsibilities
Lead the development of comprehensive consumer connection strategies
Design and execute integrated, multi-channel initiatives
Direct the strategic oversight of paid media campaigns
Oversee the US brand advancement within digital acceleration initiatives
Lead the monitoring and maintenance of performance dashboards
Cultivate strong partnerships with media and digital agencies
Stay abreast of industry trends and emerging technologies
Requirements
Bachelor’s degree in Marketing, Business, Communications, or a related field
7+ years of experience in digital marketing and paid media
At least 3 years in a lead digital performance position
Comprehensive knowledge of integrated marketing and digital disciplines
Familiarity with broader media strategy
Proven experience in driving audience-based initiatives
Proficiency in utilizing digital tools such as Google and Meta marketing platforms
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