Digital Marketing Specialist supporting paid media performance and analytics across marina and hospitality brands. Collaborating on Google Ads campaigns and marketing initiatives with the Digital Marketing Director.
Responsibilities
Support the development and optimization of Google Ads campaigns across the Suntex Marinas portfolio
Assist with Performance Max (PMAX) campaign setup and optimization, including creative asset management, audience signals, and performance analysis
Assist the Regional Marketing Managers with Meta Ads performance analysis, optimization recommendations, and reporting
Maintain accurate reporting and performance tracking for Google Ads and Meta campaigns
Use Excel and analytics tools to organize, analyze, and report marketing performance data
Assist with implementation and maintenance of Google Tag Manager
Support deployment of tracking scripts for advertising and analytics platforms
Assist with updates to website using WordPress
Assist with on-page SEO improvements such as metadata and content updates
Support the optimization of marina listings across platforms such as Google Business Profiles and Yext
Collaborate with internal teams to support digital marketing initiatives across websites, social media, and advertising channels
Requirements
Must have a Bachelors degree in Marketing, Advertising, Communications, or a similar field or equivalent, relevant work experience
Must have at least two (2)+ years of experience in a marketing forward role focused in ad campaigns
Must have intermediate experience working with Google Ads campaigns
Must have strong analytical and reporting skills with strong attention to detail and data accuracy
Must have a working proficiency with Microsoft Office products to include Outlook, Word, Excel, and PowerPoint
Must have a demonstrated ability to work comfortably with marketing data, analytics platforms, and performance reporting
Preferred: Google Tag Manager, WordPress, SEO basics, HubSpot, Google Ads certification
Benefits
Suntex Marinas provides equal employment opportunities to all team members and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, veteran status, or any other consideration made unlawful by federal, state, or local laws. Suntex Marinas is committed to providing reasonable accommodation for qualified applicants, and team members with disabilities to ensure they enjoy equal access to all employment opportunities and benefits of employment as required by the Americans with Disabilities Act.
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