Senior Director, Digital leading Amazon, DTC, TikTok Shop revenue channels for beauty brand. Overseeing strategy, execution, and collaboration with cross - functional teams to achieve scalable growth.

Mane Addicts is the top digital hair community and destination for hairstylists and consumers founded by Jen Atkin that gives followers access to the world’s top talent, featuring the best products on the market and instructional how-to videos.
Since our launch in 2014, Mane Addicts has expanded to include Mane University, a global education resource that brings top stylists to major cities around the world to teach and inspire a new generation of hairdressers.
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Senior Director, Digital leading Amazon, DTC, TikTok Shop revenue channels for beauty brand. Overseeing strategy, execution, and collaboration with cross - functional teams to achieve scalable growth.
Senior Manager, Field Sales at Mane responsible for driving brand presence and sales across key markets. Leading field operations, education, and partnerships in the beauty industry.