Principal Consultant providing consulting services in Mining, Mechanical or Electrical Engineering for a global environmental consultancy. Requires extensive project management and engineering experience with operational insight.
About the role
- Content Marketing Manager leading content strategy for Sun Life's Group Retirement Services. Creating, managing, and optimizing content to engage and inspire GRS Members.
Responsibilities
- Lead the development of content strategy and production for GRS Marketing
- Develop and execute a content marketing strategy aligned with GRS business goals
- Define clear goals, target audience profiles and KPIs to measure success
- Build and maintain an editorial calendar covering blogs, whitepapers, webinars, newsletters, and social media
- Write, edit and curate high-quality, engaging content across multi-media and omni-channels
- Produce and oversee thought leadership content on savings tips, market trends, retirement planning, and wealth preservation
- Collaborate with GRS Business and Marketing leaders, Digital, marketing and compliance teams to ensure accuracy and regulatory alignment
- Manage distribution across owned, earned, and paid channels
- Optimize reach and engagement using partners and influencers and ensure content is repurposed effectively across multiple formats
- Track KPIs such as engagement, lead generation, and conversion rates
- Use analytics tools to measure ROI and refine strategies
- Work closely with product, sales, marketing and digital teams to align content with client needs
- Ensure all content adheres to financial industry compliance standards and Sun Life brand guidelines.
Requirements
- Bachelor's degree in Marketing, Communications, Finance, or related field
- 5+ years of experience in content marketing within financial services, wealth management, or investment firms
- Strong understanding of investment products (mutual funds, ETFs, private equity, alternative investments)
- Exceptional writing, editing, and storytelling skills with the ability to simplify complex financial concepts
- Ability to balance creativity with compliance requirements and Sun Life brand standards
- Experience with multi-channel content distribution and omni-channel marketing approaches.
- Proven track record of developing content strategies that drive member engagement and business results.
Benefits
- Wellness programs that support the three pillars of your health – mental, physical, and financial
- The opportunity to move along a variety of career paths with amazing networking potential
- Diversity and inclusion as a core value at Sun Life.
- Flexible work arrangements.
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