Hybrid Manager – Digital Marketing Technology

at Sullivan & Cromwell LLP

• Job title: Manager – Digital Marketing Technology
• Job type: Full Time
• Experience level: Senior, Lead
• Salary: $116,534 - $154,438 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Chicago, United States

About the role

• Lead digital marketing technology strategies for S&C Electric. Oversee website, email marketing, and digital campaigns with a focus on customer experience.

Responsibilities

• Create a vision for digital customer experience, including architecting assets and touchpoints across user journeys.
• Lead the development and execution of S&C’s digital experience strategy, with a focus on website performance, user experience, and email marketing.
• Act as a consultative partner to stakeholders, blending a marketer’s mindset with hands-on technical expertise.
• Manage a team to achieve department goals, ensure quality of work, and expand technical capabilities.
• Own and operationalize strategic initiatives, translating vision into scalable, repeatable programs through hands-on execution and cross-functional leadership.
• Collaborate closely with data analysts to measure channel performance and drive improvements.
• Determine budget requirements and manage spending and forecasting.
• Strategize and oversee the planning and execution of website refreshes, including content updates, design enhancements, and platform upgrades.
• Manage the digital content lifecycle, including content audits, updates, and governance.
• Develop and execute SEO and GEO strategies, including foundational search intent and keyword/phrase research, geographic considerations, and LLM-driven searches.
• Advance email marketing strategies, including campaign planning, segmentation, automation, and performance optimization.
• Collaborate with data partners to structure, standardize, and maintain technical campaign tracking requirements across web, email, and paid media.
• Stay current with digital best practices, emerging technologies, and platform capabilities to drive innovation and continuous improvement.

Requirements

• Bachelor's degree in communications, Marketing, Web Development, Computer Science, or a related field.
• 10 years of experience in digital marketing, with a focus on website and email strategy.
• In-depth technical understanding of website and email practices.
• Demonstrated ability to lead cross-functional projects and manage digital platforms.
• Strong attention to detail, problem-solving skills, and ability to simplify complex technical concepts.
• Excellent written and verbal communication skills.
• Leadership experience with the ability to manage and develop a team.
• Proficiency in Microsoft Office products, including Outlook, Excel, and PowerPoint, and a high level of proficiency with SharePoint.

Benefits

• S&C's annual incentive plan (AIP)