Product Manager creating marketing strategies and documents for healthcare instruments. Collaborating cross-functionally to surface customer needs and develop key relationships in the industry.
Responsibilities
Author and leverage marketing team to create key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.
Surface new or unexpressed customer needs, leading to product/program improvements.
Adhere to organizational protocols, practices and procedures for gathering competitive information.
Drive segmentation and targeting methods to improve commercial efficiency.
Develop pricing approach consistent with the marketing strategy and brand positioning. Accurately forecast resource needs.
Establish metrics and goals/success criteria and milestones. Demonstrate financial acumen.
Hold self and others accountable to deliver high quality results with passion, energy, and drive to meet business priorities.
Mentor, develop and inspire others.
Collaborate and influence others on cross-functional teams, advancing partnerships to achieve business objectives.
Develop key relationships with industry/market thought leaders, organizations, and institutions, in collaboration with other marketing leaders.
Requirements
Bachelor's degree.
Experience in marketing working for companies in the healthcare sector.
Proven experience in the segment of the position.
MBA.
Experience medical device or marketing/sales experience.
Excellent presentation and interpersonal communications skills.
Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint).
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