Downstream Product Manager developing marketing strategies for Stryker's Trauma & Extremities business unit. Understanding customer needs and competitive dynamics to deliver impactful product management.
Responsibilities
Understand key competitors and their relative strengths/weaknesses
Understand customer groups, including why customers buy the product or service approach for the product or portfolio
Understand the different marketing channel strategies and associated business implications
Track and report results/KPIs to leadership and sales
Explain different product features to different customers as appropriate to their needs
Maintain customer engagement and deeply understand customer needs
Play a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc
Understand competitive dynamics in the market
Articulate why the product or portfolio adds value or solves problems for the customer
Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
Propose objectives for generating clinical evidence and evaluating studies
Tie the business goal of the product or portfolio to the overall goal of Stryker
Develop new strategies, sales tools, and communication plans for the product or portfolio
Apply clinical knowledge in combination with technical knowledge to educate and articulate value
Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio
Responsible for the obsolescence plan
Provide analytical support to set the price
Requirements
Bachelor’s degree required
4+ years of work experience required
Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
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