Hybrid Downstream Product Manager

Posted 2 days ago

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About the role

  • Downstream Product Manager developing marketing strategies for Stryker's Trauma & Extremities business unit. Understanding customer needs and competitive dynamics to deliver impactful product management.

Responsibilities

  • Understand key competitors and their relative strengths/weaknesses
  • Understand customer groups, including why customers buy the product or service approach for the product or portfolio
  • Understand the different marketing channel strategies and associated business implications
  • Track and report results/KPIs to leadership and sales
  • Explain different product features to different customers as appropriate to their needs
  • Maintain customer engagement and deeply understand customer needs
  • Play a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc
  • Understand competitive dynamics in the market
  • Articulate why the product or portfolio adds value or solves problems for the customer
  • Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
  • Propose objectives for generating clinical evidence and evaluating studies
  • Tie the business goal of the product or portfolio to the overall goal of Stryker
  • Develop new strategies, sales tools, and communication plans for the product or portfolio
  • Apply clinical knowledge in combination with technical knowledge to educate and articulate value
  • Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio
  • Responsible for the obsolescence plan
  • Provide analytical support to set the price

Requirements

  • Bachelor’s degree required
  • 4+ years of work experience required
  • Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

Benefits

  • N/A

Job title

Downstream Product Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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