Marcom Manager at BASF developing marketing communications strategy for Canola crop protection. Leading social media strategy and integrated campaigns to drive demand and brand advocacy.
About the role
- Social Media Strategist responsible for scaling follower count and engagement across TikTok, YouTube, and Instagram for Störtebekker. Analyzing performance, optimizing strategies, and fostering community relations.
Responsibilities
- Social media strategy: You strategically grow TikTok, YouTube and Instagram, test new formats and optimize for performance.
- Growth & analytics: You analyze content obsessively, spot patterns, deliberately steer views and follower growth, and scale what proves repeatable.
- Creator relations: You scout creators and barbers with a genuine fit and manage our content agency.
- Community management: You understand male humor. Your replies are quick and turn casual scrollers into loyal fans.
Requirements
- Degree or vocational training in Marketing, Communications, Business or a related field.
- 2–5 years of relevant experience in social media growth with demonstrable results.
- Content DNA: You know which formats perform, how algorithms work and which trends matter.
- Ownership & speed: You work independently, are structured and drive projects forward without micro-management.
- Growth mindset: You want to test, optimize and scale together.
Benefits
- Flexible working: Work from our office in Frankfurt Ostend or on a hybrid basis.
- Startup vibes & creative freedom: Take responsibility, contribute your ideas and benefit from real development opportunities.
- Teamwork: Work closely with our ambitious brand team.
- Wellbeing: Wellpass, bike leasing, employee discounts, Corporate Benefits, afterworks and team events.
- Feedback & recognition: Experience an open feedback culture and genuine appreciation.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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