Social Media Analyst managing Paga Group’s social media presence and performance. Creating engaging content and analyzing metrics for optimal brand growth in Financial Services sector.
About the role
- Social Media Operations role at KTO, enhancing player experience through innovative social media content. Collaborating with teams to manage online presence and engage with the gaming community.
Responsibilities
- Schedule and publish posts across all channels (IG/TikTok/X/YT) according to the content calendar.
- Perform full QA: copy, formatting, links/UTMs (when applicable), tags, collaborations, thumbnails, readability, and channel-specific versions.
- Ensure organization of the asset library and version control (nothing gets lost, nothing stays “in random folders”).
- Respond to comments/DMs, foster conversation, and moderate when necessary.
- Escalate crises and sensitive issues quickly (following a defined workflow).
- Identify feedback patterns: recurring questions, pain points, complaints, and opportunities.
- Capture daily community signals (mood, language, provocations, sentiments).
- Provide the Editorial Lead with insights and content opportunities (not just reports).
- Work on content calendars together with the Social Media Manager — and ensure execution, including timely publication of social posts.
- Create engaging copy for replies and social media posts.
- Respond to customer comments and inquiries promptly.
- Work closely with creative, audiovisual, influencer marketing, and branding teams to ensure content and brand voice are always aligned with KTO's positioning and values.
- Stay up to date with digital technology trends and identify growth and optimization opportunities on social media.
- Analyze conversations around the brand.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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