About the role

  • Social Media Specialist at 1Milk2Sugars managing client social media content and strategy. Focusing on creative coordination and performance optimization in a hybrid work environment.

Responsibilities

  • Own the development and maintenance of social media content calendars across assigned accounts
  • Ensure all content aligns with brand guidelines, tone of voice, and campaign objectives
  • Coordinate timelines, approvals, and asset delivery to ensure seamless execution
  • Oversee and execute copywriting, caption development, hashtag strategy, and publishing schedules
  • Translate high-level strategies into structured, actionable content plans
  • Develop creative briefs for shoots, influencer content, and UGC
  • Collaborate with internal teams (content, influencer, PR, paid) to ensure cohesive execution across channels
  • Stay ahead of social trends, platform updates, and emerging formats to keep content fresh and relevant
  • Monitor content performance using social analytics tools
  • Track KPIs and identify opportunities for growth and optimization
  • Translate performance data into actionable insights to refine future content calendars
  • Support monthly reporting with content-specific learnings and recommendations
  • Work closely with Coordinators, Designers, and Content Creators to ensure timely and high-quality asset delivery
  • Provide feedback on creative to maintain brand consistency and performance standards
  • Contribute to internal brainstorms and creative ideation sessions

Requirements

  • Bachelor’s degree or certificate in Communications, Marketing, or a related field
  • 4–5 years of experience in digital marketing, social media, or agency account management
  • Strong understanding of social-first content strategy and influencer integration
  • Proficient in Instagram, TikTok, Facebook, and LinkedIn content best practices
  • Experience with project management tools and social analytics platforms (e.g. Meta Business Suite, Sprout Social, Google Analytics)
  • Fluent in English (French is a strong asset)

Benefits

  • Medical, vision, and dental benefits after three months
  • Flexible workweek with hybrid options
  • Paid break during Christmas
  • Premium Calm app subscription and access to Perkopolis
  • Work from anywhere after a year for up to 3 weeks

Job title

Social Media Specialist

Job type

Experience level

Mid levelSenior

Salary

CA$65,000 - CA$80,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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