Social Media Strategist driving growth across TikTok, Youtube, and Instagram for a men's grooming brand with an existing community of over 350,000 followers.
Responsibilities
You strategically grow TikTok, YouTube and Instagram, test new formats and optimize for performance.
You analyze content like you study memes: you spot patterns, intentionally drive views & followers, and scale what consistently wins.
You scout creators and barbers who are a genuine fit and direct our content agency.
You understand men's humor. Your replies are quick and turn casual scrollers into real fans.
Requirements
Degree or vocational training in Marketing, Communications, Business or a related field.
2–5 years of relevant experience in social media growth with demonstrable results.
Content DNA: You know which formats perform, how algorithms work, and which trends are relevant.
Ownership & Speed: You work independently, in a structured way, and drive projects forward without micro-management.
Growth Mindset: You want to test, optimize and scale together.
Benefits
Flexible working: Work from our office in Frankfurt's Ostend or hybrid.
Startup vibe & scope to shape: Take responsibility, contribute your ideas and enjoy real development opportunities.
Teamwork: Work closely with our ambitious brand team.
Wellbeing: Wellpass, bike leasing, employee discounts, corporate benefits, after-works & team events.
Feedback & appreciation: Experience an open feedback culture and genuine recognition.
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