Hybrid Social Media Strategist

Posted 4 weeks ago

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About the role

  • Social Media Strategist driving growth across TikTok, Youtube, and Instagram for a men's grooming brand with an existing community of over 350,000 followers.

Responsibilities

  • You strategically grow TikTok, YouTube and Instagram, test new formats and optimize for performance.
  • You analyze content like you study memes: you spot patterns, intentionally drive views & followers, and scale what consistently wins.
  • You scout creators and barbers who are a genuine fit and direct our content agency.
  • You understand men's humor. Your replies are quick and turn casual scrollers into real fans.

Requirements

  • Degree or vocational training in Marketing, Communications, Business or a related field.
  • 2–5 years of relevant experience in social media growth with demonstrable results.
  • Content DNA: You know which formats perform, how algorithms work, and which trends are relevant.
  • Ownership & Speed: You work independently, in a structured way, and drive projects forward without micro-management.
  • Growth Mindset: You want to test, optimize and scale together.

Benefits

  • Flexible working: Work from our office in Frankfurt's Ostend or hybrid.
  • Startup vibe & scope to shape: Take responsibility, contribute your ideas and enjoy real development opportunities.
  • Teamwork: Work closely with our ambitious brand team.
  • Wellbeing: Wellpass, bike leasing, employee discounts, corporate benefits, after-works & team events.
  • Feedback & appreciation: Experience an open feedback culture and genuine recognition.

Job title

Social Media Strategist

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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