Digital Marketing Specialist driving Würth's digital strategy and improving online platforms' performance. Collaborating across departments and analyzing data to enhance customer experience.
About the role
- Senior Marketing Manager overseeing content development and performance marketing at Stickerstars. Managing B2B strategies and enhancing community engagement through innovative marketing.
Responsibilities
- You turn our product–market fit and enthusiastic customers into predictable demand.
- You develop content across the entire customer journey (Awareness → Interest → Decision).
- You plan, create, and continuously optimize landing pages.
- You segment target audiences and set up email sequences.
- You quickly derive testable ad elements from your content.
Requirements
- 5+ years of B2B experience in acquisition-oriented environments (agency, marketing/communications, events, consulting)
- Channel knowledge: LinkedIn/Instagram, website/landing pages, newsletter/CRM
- Excellent German language skills, both written and spoken
- Experience with our stack (or comparable tools): Webflow, Customer.io, Surfer, Segment, Pipedrive + Zapier
Benefits
- Hybrid setup & flexible working hours
- Family-friendly
- Exclusive employee benefits: job ticket, Urban Sports membership, bike leasing, employer pension contribution, professional development opportunities, and more
- Regular team events and joint off-sites
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