Integrated Marketing Manager at KNIME driving strategic account - based marketing initiatives. Collaborating with Sales and Product Marketing to translate insights into effective programs.
About the role
- Marketing Automation Manager designing and implementing AI-powered improvements across marketing systems for Statista. Collaborating with Product, Marketing and Engineering teams to enhance automation.
Responsibilities
- Design and implement data‑driven, AI‑powered improvements across marketing systems and technology stack
- Partner with Product, Marketing and Engineering to turn complex funnels into scalable, automated experiences
- Drive the design and rollout of AI‑driven automation use cases across Marketing, Sales and Product
- Analyze and optimize the lead‑to‑customer funnel in collaboration with CRM, Sales and Product teams
- Co‑own the evolution of the lead scoring model, defining new behavioral, firmographic and product‑usage signals
- Partner with UX/UI, Marketing and Data to design and evaluate A/B and multivariate tests
- Build smart, consent‑aware “journey enablement” components that allow the CRM and Sales automation team to scale sophisticated, always‑on lifecycle journeys
- Use analytics tools to identify bottlenecks, measure automation impact and feed insights into the marketing tech & systems roadmap.
Requirements
- 3 – 5 years of experience in Product, Growth, Marketing Operations, Performance Marketing or CRM, ideally in a B2B or digital‑first environment
- Strong analytical mindset with hands‑on experience in A/B testing, funnel and behavioral analysis and experiment design
- Working knowledge of Braze (or similar), CDPs, CMS platforms and automation frameworks; able to translate technical requirements for engineering teams
- Excellent communication skills to collaborate across Marketing, Product, Engineering, Data, Legal and Analytics teams; capable of aligning technical and non‑technical stakeholders and make complex topics understandable for non‑technical stakeholders
- Sound understanding of GDPR and privacy‑first marketing principles, especially consent and data minimization
- Bonus: Deep experience implementing AI‑based workflows or predictive models in marketing technology environments.
Benefits
- Work from abroad up to 30 calendar days a year
- Hybrid work and flex-time
- International team and social events
- Subsidized urban mobility and access to fitness and wellness options
- Free access to Langdock and all its amazing functionalities
- Career & training opportunities
- Attractive locations and modern offices
- Mental health support with OpenUp
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