Integrated Marketing Manager at KNIME driving strategic account - based marketing initiatives. Collaborating with Sales and Product Marketing to translate insights into effective programs.
About the role
- Demand Marketing Manager at Fenergo responsible for creating funnel and pipeline for US and Canada. Collaborating with teams to execute marketing initiatives and campaigns.
Responsibilities
- Responsible for creating funnel and pipeline for the US and Canada region.
- Help plan, organize and execute online and offline marketing initiatives, campaigns, and events.
- Assist in the creation and execution of marketing plans that deliver tangible results.
- Monitor and track progress through the marketing funnel for the Americas region.
- Work closely with the local sales team to ensure Qualified Leads are progressing through the funnel effectively.
- Collaborate on ABX campaigns to engage prospects and scale existing accounts.
- Track and report campaign results, maintaining a scorecard and sharing outcomes with key stakeholders.
- Ensure event and campaign delivery on time and within budget.
- Manage a calendar of events and roundtables that nourish different segments.
- Provide logistical support for trade shows and events.
- Create post-event evaluation reports to measure success and ROI.
Requirements
- Degree in Marketing, Communications, or relevant business area.
- 4+ years of Marketing experience.
- Fluency in English.
- Proven proficiency in working with Marketo, Salesforce, Demandbase, On24 (or equivalents).
- Experience working at a hypergrowth technology business
- Exposure to working with financial service clients
Benefits
- Comprehensive Medical, Dental, and Vision coverage provided through Cigna
- Access to Cobra Coverage
- Employee Assistance Programme available via Cigna
- 401k retirement savings plan
- Life, Accident, and Disability Cover offered through Cigna
- Participation in a Savings and Transformation Scheme
- Opportunity to earn an annual company bonus based on performance
- Generous 20 days of Paid Time Off (PTO) annually
- 3 company closure days for designated holidays
- Access to extensive training programs, including both classroom and online options through 'Fenergo University'
- Implementation of a Buddy system for all new starters to provide guidance and support
- Opportunity to work on a cutting-edge Fintech product, utilizing the latest tools and technologies
- Defined training and role tracking to monitor and support your career development and progress
- Enjoy complimentary lunches provided in the office
- Work From Home set-up allowance to support a comfortable and efficient remote working environment
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