Hybrid Channel Marketing Manager

at Rhombus

• Job title: Channel Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $100,000 - $115,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Sacramento, United States

About the role

• Channel Marketing Manager driving strategic marketing initiatives for Rhombus, a centralized platform in physical security. Engaging partners and generating revenue through innovative marketing strategies and content creation.

Responsibilities

• Shape and execute a channel marketing strategy to engage partners and generate revenue.
• Understand partners’ business objectives and build and execute agreed-upon marketing strategies.
• Collaborate with Product Marketing to provide timely and relevant channel-enablement communications, promotions, and education for new product launches.
• Manage and optimize content for email campaigns, newsletters, video scripts, blogs, ads, social media, and collateral.
• Create high-quality, multi-format content such as social media posts, video scripts, email campaigns, sales enablement materials, partner case studies, blog content, and white papers.
• Manage all aspects of channel and partner events, including webinars, tradeshows, and Partner Forums.
• Coordinate event logistics, including strategy, materials creation, vendor relations, site selection, registration, agenda scheduling, staffing, and on-site production.
• Conduct post-event evaluations and ROI analyses, reporting results and recommendations to sales and marketing teams.
• Plan and manage account-based marketing activities with the Channel Sales team, identifying key accounts and executing strategic campaigns.
• Track, analyze, and report on channel marketing data to shape future marketing strategies.
• Collaborate with Operations teams and sales leaders to ensure full cycle follow-through for Marketing Leads and MQLs.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in channel marketing, account-based marketing, or related roles.
• Strong understanding of channel sales, partner ecosystems, and go-to-market strategies.
• Proven experience in managing marketing budgets and executing marketing strategies.
• Excellent content creation skills, including long-form and short-form copy, video scripts, and social media content.
• Strong event planning and management skills, with experience coordinating tradeshows, webinars, and other partner events.
• Proficiency in marketing analytics and data-driven decision-making.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners.

Benefits

• Competitive Salary & Equity Options
• Flexible Schedule & Paid-Time Off
• Excellent Healthcare Coverage
• Generous Family Leave Policy
• WFH & Workspace Supplies
• Career Growth & Professional Development