Director overseeing packaging and propositions for Spotify’s Premium offerings. Partnering with teams to drive growth with consumer insights and innovation strategies.
Responsibilities
Lead packaging strategy for Spotify’s Premium offerings, defining how new features and content are bundled and positioned across markets.
Develop global consumer propositions to drive sustainable, profitable growth.
Work with our content verticals Music, Audiobooks, Podcasts to translate new content and innovation into clear user propositions.
Champion creativity and experimentation, piloting new bundles and value combinations that deepen engagement and retention.
Synthesize insights and performance data to refine the product portfolio, surfacing learnings and clear recommendations.
Ensure coherence and clarity across the full Premium portfolio, balancing global frameworks with local market nuance.
Requirements
8+ years of experience in packaging strategy, product marketing, or pricing roles — ideally in tech, media, or consumer subscription businesses.
passionate about how product design, storytelling, and market insight intersect to create meaningful user experiences.
worked with monetization of new innovation, developing a deep understanding of consumer demand and willingness-to-pay.
strategic mindset and confidence in driving commercial strategy that drives both growth and profitability.
experienced in working across multiple regions and cultures, balancing global frameworks with local nuance.
thrive in a fast-paced, highly collaborative environment and know how to influence without authority.
curious, creative, and comfortable navigating ambiguity.
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