Content Development Specialist co - creating content distribution and promotion strategies for Allegro’s markets. Collaborating with internal teams to produce marketing materials based on data - driven decisions.
About the role
- Content Operations Associate responsible for managing backend content operations for SportyBet in South Africa. Ensuring timely and accurate deployment of content and promotional campaigns with compliance standards.
Responsibilities
- Plan, schedule, and execute all day-to-day backend content operations, including the timely deployment of creative assets, content modifications, and promotional campaigns, ensuring 100% accuracy and visual integrity across the site.
- Reviewing of content copy for site as well as additional Sporty content eg: SportyBlog.
- Efficiently multitask and coordinate backend content deployment and troubleshooting across multiple global regions.
- Monitor and maintain the functional integrity and visual performance of the site's backend with a zero margin of error and no delays.
- Manage and resolve all operational and customer service escalations (Level 2/3). Use system tools and available data to troubleshoot issues efficiently and ensure error-free, high-quality solutions.
- Proactively analyse existing operational processes to identify and suggest performance improvements and efficiency gains, utilizing a creative approach to problem-solving.
- Document and escalate product improvement opportunities to concerned stakeholders to enhance the platform's content and performance.
- Apply strong global sports knowledge and research skills to proactively identify content gaps and potential business opportunities for the platform.
- Maintain content consistency and adherence to all regulatory and internal compliance standards.
Requirements
- Fluent in written and spoken English.
- Proven track record to review, sub-edit, and refine copy to improve clarity, tone, and impact.
- Creative, with a strong ability to develop original slogans and compelling promotional messaging for sports and casino campaigns.
- Experience developing betting-related promotional ideas and campaign concepts for ZA market
- Deep knowledge and understanding of local ZA casino content/providers as well as general betting products, including Lucky Numbers and Horse Racing (bonus)
- Exceptional attention to detail and proven ability to maintain precision in a fast-paced, dynamic content environment.
- Strong Excel / Google Spreadsheet skills for daily operational tracking, data analysis, and reporting.
- Solid understanding of current global sporting activities, prominent sports/teams, and geographical sporting preferences.
- Minimum 1 year of experience managing or deploying content for the customer-facing front end of an E-Commerce or related online platform
- Minimum 1 year of operations support experience. (Previous experience in sports related platforms is a plus.)
- A bachelor's degree or equivalent higher education is beneficial.
- Flexibility to work night shifts and weekends on a rotational basis is required.
Benefits
- Health insurance
- Flexible work arrangements
- Paid time off
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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