Intern in product marketing at Volkswagen, bridging market insights and product development from initial idea to production. Participate in lifecycle management and strategic marketing concepts.
About the role
- Analista de Marketing focusing on market analysis and project management in Solar Coca-Cola. Supporting product performance and sales improvement initiatives through KPI management.
Responsibilities
- Conduct market analyses focused on the Distilled Spirits category and New Business opportunities;
- Monitor product performance, packaging, sales channels and market activities to identify opportunities to improve sales;
- Manage area KPIs with emphasis on pricing, promotions, competitiveness and performance;
- Prepare reports and presentations for coordination/management as needed;
- Monitor area projects, collaborating with a multidisciplinary team.
Requirements
- Bachelor's degree in Business Administration, Marketing, Communications or related fields;
- Experience in market analysis and project management;
- Advanced Excel skills.
- Preferred: Postgraduate degree in Business Administration, Marketing, Market Intelligence, Economics or related fields;
- Experience with SAP and Power BI;
- Intermediate English;
Benefits
- Health insurance with special conditions for you and your dependents;
- Telemedicine services covering various specialties, including telepsychology;
- Dental plan;
- Emotional well-being program;
- Wellhub (gym network);
- Life insurance.
- Meal allowance;
- Food voucher or access to an on-site cafeteria;
- Transportation allowance or shuttle service;
- Profit-sharing;
- Private pension plan;
- A Corporate University with many opportunities for professional development;
- Extended maternity leave up to 180 days and paternity leave up to 20 days;
- Discounts on products from our portfolio;
- A holiday gift kit at the end of each year to share joy with your loved ones.
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