Digital Marketing Specialist for Moon Boot in Milan managing marketing and e - commerce processes. Responsible for content coordination, CRM support, and product catalog management.
About the role
- Digital Marketing Project Manager leading digital strategies and marketing initiatives at Socomec. Overseeing website optimization, campaign management, and SEO efforts to enhance online presence.
Responsibilities
- Create and implement digital marketing strategies to enhance online presence and drive engagement
- Work with 3rd party advertisers to develop advertising strategies and placements while monitoring results for future plans.
- Support initiatives and goals of product teams, work with content marketers to execute activities
- Continually improve User Experience (UX) and Conversion Rate Optimization (CRO)
- Collaborate with UX designers to improve website usability and conversion rates.
- Implement CRO techniques to maximize the effectiveness of landing pages and other digital assets.
- Oversee website updates, maintenance, and optimization for user experience and SEO.
- Create new functionalities as needed on the website(s)
- Implement and manage marketing automation tools/pardot.
- Develop workflows and campaigns to nurture leads and convert them into customers.
- Manage and optimize online advertising campaigns, including PPC, display ads, retargeting and planning for digital activities with external vendors working closely with content marketing teams to align efforts and materials.
- Develop and manage search engine marketing (SEM) campaigns to increase visibility and drive traffic.
- Work with SEO dedicated agency to improve website performance.
- Conduct keyword research to optimize website content and search engine rankings.
- Implement on-page and off-page SEO strategies.
- Monitor performance and adjust strategies as needed.
- Monitor, analyze, and report on digital marketing performance using tools like Google Analytics, and make data-driven decisions.
Requirements
- Bachelors required with a focus on Marketing or equivalent
- Over 3 years of related experience
- Knowledge of Pardot, Sales force and Drupal (or similar)
- SEM Rush & other web auditing tools
- Google SEO and SEA tools
- Excellent communication skills (written and verbal), interpersonal skill, etc.
- Strong problem-solving skills
- Creativity and willingness to learn new skills
- Excellent presentation skills and influencing capabilities
- Proficient in Microsoft Office Products
- Detail oriented with excellent organizational skills and ability to multitask
- Strong communication and collaboration abilities
- Masters degree with a focus on Marketing or equivalent
- Excellent communication skills (written and verbal), interpersonal skills and networking/collaboration abilities
- Previous experience in working with geographically diverse teams
- Proven experience in digital marketing and project management
- Strong understanding of digital marketing channels, tools, and best practices
- Proficiency in using digital marketing platforms and analytics tools
- Fluent in French
Benefits
- Upon request, we will provide reasonable accommodation for disabilities to support participation of candidates in all aspects of the recruitment process.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex or national origin.
- All applications are reviewed directly by the Socomec North America Talent Acquisition team and other human reviewers.
- No automated or AI‑based systems are used to make decisions in the application review process.
- We thank all those who apply. However, only those candidates selected for an interview will be contacted.
Job title
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