Senior Digital Marketing Specialist managing growth Paid Social strategies at Deliveroo for their product lines and campaigns. Collaborating with Creative, Data Science, and Marketing Technology teams.
Responsibilities
Managing platform activation for all our relevant partners, Smartly, Meta, Tik Tok, Snapchat & Pinterest across all of our product lines (eg. consumer)
Help deliver our new paid social strategy
Running performance reports to understand weekly trends and campaign successes
Working with the channel lead to update internal stakeholders on projects that we are running for them. (eg. Local Market Teams & Product Teams)
Work with the channel lead to sell in the channel to internal budget holders.
Run “Post Campaign Analysis” on each campaign to gain learnings
Work with data science teams to better understand the impact of campaigns
Requirements
Expertise in advertising on Meta & Tiktok
Proven track record in launching consumer-facing campaigns, preferably within a high-growth D2C brand
Experience optimising campaigns for performance goals and recommending best in class practices.
Degree-level education or relevant work experience
Basic problem-solving, structuring arguments well and finding solutions
Good stakeholder management, should be comfortable with regularly sharing updates and reports to key stakeholders
Basic quantitative analytical skills, should be able to run basic reporting and set up tests/experiments.
Strong written and verbal communication skills
Ambitious with a commercial mindset
A willingness to learn and an eagerness to grow within an organisation
Preferred but not required:
Experience with Smartly.io
Experience creating highly effective paid social assets.
Benefits
Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice.
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