Hybrid Senior Digital Marketing Specialist – Paid Social

Posted 2 days ago

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About the role

  • Senior Digital Marketing Specialist managing growth Paid Social strategies at Deliveroo for their product lines and campaigns. Collaborating with Creative, Data Science, and Marketing Technology teams.

Responsibilities

  • Managing platform activation for all our relevant partners, Smartly, Meta, Tik Tok, Snapchat & Pinterest across all of our product lines (eg. consumer)
  • Help deliver our new paid social strategy
  • Running performance reports to understand weekly trends and campaign successes
  • Working with the channel lead to update internal stakeholders on projects that we are running for them. (eg. Local Market Teams & Product Teams)
  • Work with the channel lead to sell in the channel to internal budget holders.
  • Run “Post Campaign Analysis” on each campaign to gain learnings
  • Work with data science teams to better understand the impact of campaigns

Requirements

  • Expertise in advertising on Meta & Tiktok
  • Proven track record in launching consumer-facing campaigns, preferably within a high-growth D2C brand
  • Experience optimising campaigns for performance goals and recommending best in class practices.
  • Degree-level education or relevant work experience
  • Basic problem-solving, structuring arguments well and finding solutions
  • Good stakeholder management, should be comfortable with regularly sharing updates and reports to key stakeholders
  • Basic quantitative analytical skills, should be able to run basic reporting and set up tests/experiments.
  • Strong written and verbal communication skills
  • Ambitious with a commercial mindset
  • A willingness to learn and an eagerness to grow within an organisation
  • Preferred but not required:
  • Experience with Smartly.io
  • Experience creating highly effective paid social assets.

Benefits

  • Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice.

Job title

Senior Digital Marketing Specialist – Paid Social

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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