Hybrid Digital Marketing Consultant, Paid Social

at SOCi, Inc.

• Job title: Digital Marketing Consultant, Paid Social
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: CA$70,000 - CA$90,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Toronto, Canada

About the role

• Digital Marketing Consultant driving paid social strategies through Meta Ads for multi-location businesses. Providing expert consultations and managing project timelines to ensure client success.

Responsibilities

• Act as a subject matter expert (SME) on Meta Ads Manager, Meta Business Suite, and SOCi’s Paid Social capabilities and provide actionable recommendations via detailed reports and customer presentations.
• Lead strategy calls and provide consultative insights that align with each customer’s unique goals, campaign budgets, and evolving maturity with AI-driven marketing.
• Guide new and existing clients through the adoption of SOCi’s AI and Agentic Marketing features, offering clear use cases and tactical execution plans.
• Collaborate with internal Paid Media teams, Customer Success Managers, and Product teams to ensure seamless execution of strategic initiatives.
• Drive platform adoption and customer success by addressing Meta-related support issues and offering long-term strategic solutions.
• Serve as the primary lead for key Assist accounts, partnering with the Customer Success Manager to provide thoughtful guidance and support to both customers and internal stakeholders; ensuring ongoing success and growth across the assigned book of business through strong collaboration and effective alignment.
• Lead program and project management for Assist initiatives across key customer accounts, overseeing the planning, scheduling, and execution of projects.
• Manage cross-functional project teams to ensure timely delivery of high-quality work.
• Create and maintain project timelines, ensuring all milestones are achieved on schedule.
• Proactively manage risks by identifying potential issues, offering solutions, and maintaining project continuity.
• Regularly present insights and optimizations to national brand stakeholders, providing insights that can be utilized from top-performing markets.
• Act as a thought leader for assigned accounts, staying abreast of industry trends, emerging technologies, and best practices in social media marketing, and sharing insights both internally and with customers.
• Possess a deep understanding of the SOCi platform in order to manage all areas of service provided to large multi-location brands.

Requirements

• Requires a minimum of 5 years of related experience in a customer-facing role.
• Requires 5+ years of experience in digital marketing, with proven expertise in Meta Ads Manager, Meta Business Suite, and Paid Social strategy.
• Highly organized with strong project management skills and an ability to effectively manage multiple tasks and competing priorities.
• Experience managing project timelines and cross-functional teams to deliver customer success initiatives.
• Proven track record of success with a verifiable history of exceeding customer success goals and maintaining long-term relationships with top tier clients
• Strong analytical, problem-solving, and dot-connecting skills with the ability to develop quick, accurate situational awareness
• Enterprise-ready, solution-oriented mindset to understand and solve complex customer issues
• Experience and comfort interacting with and influencing C-level executives
• Strong communication skills – written and verbal – with understanding of situational best practices
• Excellent presentation skills – from small to large audiences
• Ability to lead, manage or influence both internal SOCi resources as well as customer resources to achieve successful outcomes
• Willing to adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned
• Education: BS or equivalent education and relevant experience

Benefits

• Health insurance plans, dental, and vision
• Wellness incentives
• 401(k) plan with employer match
• Flexible paid time off
• Quarterly wellness days
• Paid holidays
• Unique employee engagement programs