Business Strategy Specialist leading data - driven marketing projects for global clients. Collaborating on AI technologies for competitive advantage and optimizing brand investment with analytics.
About the role
- Field Marketing Manager driving pipeline generation and customer engagement for Snowflake's Observability platform. Collaborating with sales leadership and executing integrated marketing campaigns across the West Coast.
Responsibilities
- Design and execute regional marketing programs including executive roundtables, industry events, partner co-marketing activities, and digital campaigns
- Build strong partnerships with West Coast sales leaders (AEs, SEs, RVPs) to understand territory priorities and align marketing strategies
- Own regional pipeline goals and track marketing-sourced opportunities through the funnel
- Manage event logistics, vendor relationships, and budget allocation for the territory
- Develop targeted account-based marketing (ABM) plays for strategic accounts
- Collaborate with product marketing, demand gen teams, and partner teams on regional campaign execution
- Analyze campaign performance metrics and optimize programs based on ROI
- Represent Snowflake at key industry regional events across CA, WA, CO, and surrounding states
- Assist with execution for major industry corporate events including strategy, booth logistics, staffing schedules, lead capture, shipping, setup, teardown, etc.
Requirements
- 5+ years of field or demand generation marketing experience in B2B technology/SaaS
- Proven track record of driving measurable pipeline and revenue impact
- Strong project management skills with ability to manage multiple programs simultaneously
- Exceptional organizational skills and attention to detail with consistent execution reliability
- Experience building scalable processes and playbooks that improve team efficiency
- Experience working with sales teams in a quota-carrying environment
- Excellent communication and stakeholder management abilities
- Knowledge of marketing automation platforms (Salesforce, Marketo, etc.)
- Bachelor's degree in Marketing, Business, or related field preferred
- Travel will be required to support regional events
Benefits
- For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
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