Content Engineer managing web data extraction solutions for Meltwater's Content Support team. Analyzing website data structures and optimizing crawler setups in a hybrid work environment.
About the role
- Content Marketing Specialist at Aspire Software developing and executing content strategies. Creating engaging multi-channel content while collaborating with design and marketing teams.
Responsibilities
- Develop and manage a comprehensive content calendar across all digital channels, ensuring consistent brand messaging and strategic alignment with marketing goals
- Create engaging social media posts and copy for LinkedIn and other relevant platforms
- Write high-quality blog articles, white papers, case studies, and thought leadership pieces that position the company as an industry authority
- Draft press releases and media communications that effectively convey company news and milestones
- Provide content direction to the design team for visual assets, infographics, carousels, and other multimedia content
- Partner with cross-functional teams to identify content opportunities and gather subject matter expertise
- Work closely with the design team to ensure written content and visual elements work harmoniously
- Monitor content performance metrics and use data-driven insights to refine content strategy
- Conduct content audits and competitive analysis to identify gaps and opportunities
- Stay current with industry trends, best practices, and emerging content formats
- A to B test content approaches to continuously improve engagement and conversion rates
Requirements
- Education: Bachelor's degree in Marketing, Communications or related field
- Experience: 3+ years of content marketing with a proven track record of creating diverse content types in B2B (ideally SaaS)
- Writing Excellence: Exceptional writing and proofreading skills with the ability to adapt tone and style for different audiences and platforms
- Social Media Expertise: Deep understanding of social media platforms, best practices, and content optimization strategies
- SEO Knowledge: Solid understanding of SEO principles and how to optimize content for search engines
- Project Management: Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
- Preferred: Experience in B2B SaaS
- Familiarity with marketing automation platforms (HubSpot, Marketo, Pardot, etc.)
- Knowledge of analytics tools (Google Analytics, social media analytics platforms)
- Understanding of content distribution and promotion strategies
- Fluent in English, written and verbal, and at least a professional level of French is essential
- Legally authorized to work in Canada.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Senior Specialist responsible for partner communications and marketing strategies at Expedia Group. Focusing on multimedia content and cross - functional collaboration to enhance partner engagement.
Content Marketer crafting compelling stories and brand content for a cybersecurity startup. Driving engagement and conversion with multifaceted content strategies in AI security operations.
Product Director leading content strategy for CBC/Radio - Canada. Overseeing product development and managing cross - functional teams to enhance public broadcasting.
Senior Product Manager responsible for delivering engaging product experiences for Canadians. Collaborate with teams to maximize product value and manage backlog in a hybrid role.
Content & Media Lead working on building a Gen - Z Social Platform in Berlin. Filming and editing content for Instagram and TikTok while managing media strategies and community engagement.
Analista de Conteúdo Jr. developing educational content for medical products at Afya. Collaborating with cross - functional teams in a hybrid work environment.
Coordinator in Lionsgate's Content Operations and Strategy team managing digital catalog availability. Collaborating with various departments on content lifecycle and supporting sales operations.
Content CX Manager at Klar managing QA, Content, and Training teams to enhance customer support quality. Collaborating on cross - functional documentation and process improvements in a fintech startup.
Content Ingestion Analyst managing quality assurance and data ingestion for ProQuest’s Books group. Collaborating within a global team to enhance metadata workflows for book content.