Assistant(e) Création de Contenu pour une startup média dédiée à la découverte d’expériences culturelles. Participer à la stratégie de communication et à la création de contenu en collaboration avec l’équipe.
About the role
- Content Marketing Specialist at Aspire Software developing and executing content strategies. Creating engaging multi-channel content while collaborating with design and marketing teams.
Responsibilities
- Develop and manage a comprehensive content calendar across all digital channels, ensuring consistent brand messaging and strategic alignment with marketing goals
- Create engaging social media posts and copy for LinkedIn and other relevant platforms
- Write high-quality blog articles, white papers, case studies, and thought leadership pieces that position the company as an industry authority
- Draft press releases and media communications that effectively convey company news and milestones
- Provide content direction to the design team for visual assets, infographics, carousels, and other multimedia content
- Partner with cross-functional teams to identify content opportunities and gather subject matter expertise
- Work closely with the design team to ensure written content and visual elements work harmoniously
- Monitor content performance metrics and use data-driven insights to refine content strategy
- Conduct content audits and competitive analysis to identify gaps and opportunities
- Stay current with industry trends, best practices, and emerging content formats
- A to B test content approaches to continuously improve engagement and conversion rates
Requirements
- Education: Bachelor's degree in Marketing, Communications or related field
- Experience: 3+ years of content marketing with a proven track record of creating diverse content types in B2B (ideally SaaS)
- Writing Excellence: Exceptional writing and proofreading skills with the ability to adapt tone and style for different audiences and platforms
- Social Media Expertise: Deep understanding of social media platforms, best practices, and content optimization strategies
- SEO Knowledge: Solid understanding of SEO principles and how to optimize content for search engines
- Project Management: Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
- Preferred: Experience in B2B SaaS
- Familiarity with marketing automation platforms (HubSpot, Marketo, Pardot, etc.)
- Knowledge of analytics tools (Google Analytics, social media analytics platforms)
- Understanding of content distribution and promotion strategies
- Fluent in English, written and verbal, and at least a professional level of French is essential
- Legally authorized to work in Canada.
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