Lead, SMC Partner Marketing at Snap Inc. orchestrating partner-led growth strategies for Snapchat Ads. Building relationships and executing co-marketing initiatives for mid-market advertisers.
Responsibilities
Build and maintain strong, trusted relationships with SMC-focused partners to advance shared growth objectives
Define and execute end-to-end partner-led co-marketing strategies that drive acquisition of mid-market advertisers, from awareness through activation, with clear, measurable outcomes
Design and launch scalable partner-led initiatives, including co-branded campaigns, events, webinars, playbooks, and demand-generation programs
Leverage data and performance insights to optimize partner programs for advertiser acquisition, retention, and long-term value
Collaborate with regional marketing teams to ensure partner programs are cohesive, scalable, and locally impactful
Partner with internal creative, web, and copywriting teams to deliver high-quality co-marketing assets and partner enablement materials
Influence broader partner and go-to-market strategy through market insights and direct partner engagement, serving as a trusted advisor to cross-functional teams on partner-led demand and growth opportunities.
Requirements
BS/BA degree or equivalent years of experience
8+ years of experience in partner marketing, growth marketing, or related marketing roles; minimum 2 years in partner marketing
Strong data-driven mindset, with the ability to translate insights into clear marketing strategies, priorities, and investment decisions
Deep understanding of the digital advertising ecosystem, including measurement partners, technology platforms, and partner-led go-to-market models
Demonstrated expertise in developing integrated marketing programs across channels (e.g., demand generation, content, events, partner-led campaigns)
Experience leading and influencing cross-functional teams to launch new marketing programs and deliver results in a rigorous, KPI-driven environment
Proven strengths in problem-solving and analytical thinking, balancing data-driven insights with customer- and partner-centric judgment
Comfort operating in ambiguity and adapting quickly to changing priorities.
Benefits
paid parental leave
comprehensive medical coverage
emotional and mental health support programs
compensation packages that let you share in Snap’s long-term success
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