Data Marketing Project Lead overseeing high - level client relations and delivering data modeling projects. Leading teams in analytical recommendations and client presentations for marketing strategies.
About the role
- Lead, SMC Partner Marketing at Snap Inc. orchestrating partner-led growth strategies for Snapchat Ads. Building relationships and executing co-marketing initiatives for mid-market advertisers.
Responsibilities
- Build and maintain strong, trusted relationships with SMC-focused partners to advance shared growth objectives
- Define and execute end-to-end partner-led co-marketing strategies that drive acquisition of mid-market advertisers, from awareness through activation, with clear, measurable outcomes
- Design and launch scalable partner-led initiatives, including co-branded campaigns, events, webinars, playbooks, and demand-generation programs
- Leverage data and performance insights to optimize partner programs for advertiser acquisition, retention, and long-term value
- Collaborate with regional marketing teams to ensure partner programs are cohesive, scalable, and locally impactful
- Partner with internal creative, web, and copywriting teams to deliver high-quality co-marketing assets and partner enablement materials
- Influence broader partner and go-to-market strategy through market insights and direct partner engagement, serving as a trusted advisor to cross-functional teams on partner-led demand and growth opportunities.
Requirements
- BS/BA degree or equivalent years of experience
- 8+ years of experience in partner marketing, growth marketing, or related marketing roles; minimum 2 years in partner marketing
- Strong data-driven mindset, with the ability to translate insights into clear marketing strategies, priorities, and investment decisions
- Deep understanding of the digital advertising ecosystem, including measurement partners, technology platforms, and partner-led go-to-market models
- Demonstrated expertise in developing integrated marketing programs across channels (e.g., demand generation, content, events, partner-led campaigns)
- Experience leading and influencing cross-functional teams to launch new marketing programs and deliver results in a rigorous, KPI-driven environment
- Proven strengths in problem-solving and analytical thinking, balancing data-driven insights with customer- and partner-centric judgment
- Comfort operating in ambiguity and adapting quickly to changing priorities.
Benefits
- paid parental leave
- comprehensive medical coverage
- emotional and mental health support programs
- compensation packages that let you share in Snap’s long-term success
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