Brand Manager at Petlibro managing integrated marketing campaigns across channels. Overseeing partnerships and ensuring brand consistency while collaborating with cross - functional teams.
About the role
- Brand Manager shaping brand strategy for SkinnyDipped. Leading collaborations and leveraging consumer insights to drive growth in a dynamic environment.
Responsibilities
- Contribute to annual brand plans with clear objectives, strategies, and KPIs that ladder up to company growth targets
- Generate consumer and customer insights to inform portfolio decisions, innovation pipelines, and go-to-market strategies. Synthesize learnings into clear POVs for leadership
- Evaluate item-level performance and recommend product renovation and sku rationalizations, as needed.
- Identify whitespace opportunities through consumer research, trend analysis, and competitive landscape assessment
- Partner with R&D team to inform the innovation pipeline and manage stage gate process
- Lead channel strategy and price pack/architecture work. Consult with sales team to inform promotional strategy
- Serve as the category expert by tracking competitive dynamics and retailer/consumer trends
- Lead consumer research initiatives and share actionable findings with leadership team
- Monitor and evaluate brand performance metrics and market trends to identify opportunities
- Facilitate monthly state of the business, summarizing brand and competitor insights, opportunities, and wins
- Analyze and provide actionable insights from media and consumption reporting
- Be the voice of the consumer to help inform business decisions
- Support ad hoc analytical requests
- Bring consumer and category insights to inform planning & positioning
- Share consumer insights with external agency partners, as needed, to inform strategy
- Track brand health metrics including awareness, consideration, purchase intent, household penetration, and more
- Partner with sales to develop compelling retailer presentations that translate consumer insights into sell-in stories
- Synthesize consumer data to craft compelling insights and recommendations to retailers and cross functional teams
- Leverage data to inform shelf placement, assortment, and tactics by channel
- Own launch decks for new products and categories
Requirements
- 3-5 years of CPG brand management experience, ideally including an Associate Brand Management role
- Fluency in Syndicated Data platforms (SPINS, Numerator, Circana, IRI, Nielsen Preferred) with a track record of turning raw data into clear, action-oriented recommendations
- Strong business acumen with a curiosity to understand the business holistically. You think in terms of volume, velocity, distribution, and household penetration, not just awareness metrics
- You earn credibility through clear thinking and strong relationships, and you know how to move a cross-functional team forward without owning every resource
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Director overseeing brand marketing strategy at Farmacy Beauty, a rapidly growing clean skincare brand. Leading campaigns, product development, and cross - functional team collaboration in New York.
Food Safety Specialist working with hotel, restaurant, and grocery clients to uphold brand standards and ensure food safety compliance. Focusing on food quality and delivering customer - focused service.
Senior Brand Manager at Mondelēz International leading brand growth for Cote d'Or & Toblerone in Belgium and the Netherlands. Overseeing marketing strategies, consumer insights, and product launches.
Brand Manager activation of PRINGLES in Warsaw, Poland. Responsible for executing yearly brand plan and accountable for market share performance.
Assistant Brand Manager for Picon & Sarti in Paris, aiding in operational management and marketing plans. Collaborating on brand visibility projects and performance analysis with trade marketing teams.
Assistant Brand Manager for Champagne and Prestige Wines at Campari France. Supporting marketing operations and brand performance analysis for various champagne brands.
Senior Brand Manager leading brand strategies to drive growth and engagement for GoGo squeeZ at Bel Group. Overseeing product innovation and collaborating across teams in the UK.
Senior Brand Manager for Nestlé responsible for managing brand strategy and execution. Focused on consumer engagement and brand portfolio innovation in the food and beverage sector.
Brand Manager focusing on Cereals, Fungicides, and In - Crop Herbicides at BASF. Leading brand campaigns, supporting sales strategies, and driving portfolio profitability in the agriculture market.