AMS Regional Campaign Manager driving marketing strategies for HP's Additive Manufacturing Solutions. Collaborating across teams to execute plans that enhance brand awareness and engagement.
About the role
- Demand Generation Manager responsible for scaling SaaS compliance platform through innovative marketing campaigns. Leading demand generation efforts to significantly increase revenue for small businesses.
Responsibilities
- Design and execute multi-channel demand generation campaigns across email, paid media, webinars, affiliates, and retargeting.
- Partner with SEO and content teams to grow top-of-funnel awareness through strong organic and AEO performance.
- Develop landing pages, lead magnets, and automated nurture journeys that move prospects from interest to action.
- Optimise HubSpot workflows and nurture paths to improve every stage of the funnel—from visitor → MQL → trial → customer.
- Run A/B tests and experiments to constantly improve messaging, targeting, and conversion rates.
- Track and report key KPIs—including MQLs, SQLs, CAC, and campaign ROI—to continuously improve performance.
- Work closely with Sales to ensure high-intent leads are prioritised and converted efficiently.
- Partner with the Head of Marketing to ensure demand generation aligns with our brand story and long-term strategy.
Requirements
- 7 + years of B2B demand generation experience, ideally in SaaS products for small businesses
- 10+ years of overall experience in marketing roles
- Proven track record of delivering measurable pipeline and revenue impact
- Experience with marketing automation & CRM systems (e.g., GA4, HubSpot)
Benefits
- 28 days holiday (full-time) plus Bank Holidays
- Contributory Pension
- Life Assurance
- Health Care Plan upon completion of probation
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Paid Media Coordinator executing performance marketing campaigns for Sports Emotion in Zaragoza. Collaborating with digital agencies and managing international campaigns with strong analytical focus.
Content & Demand Generation Specialist planning and executing content and demand generation initiatives. Collaborating with marketing and sales teams to enhance brand credibility and lead conversion.
Demand Generation Manager driving growth strategy for Quandri, transforming the insurance industry through AI - driven automation. Collaborating across marketing, sales, and revenue operations to build impactful campaigns.
Campaign Manager managing paid social media campaigns across multiple platforms at Hotspex Media. Ensuring strategic execution, performance optimization, and team collaboration.
Manager of Paid Search developing strategies to enhance visibility and performance for Pfizer websites. Collaborating with cross - functional teams to achieve marketing objectives in healthcare.
Demand Generation Marketing Manager executing high - volume sponsored events for Zip, focused on engagement and lead generation. Collaborating with cross - functional teams for effective campaign promotion.
Digital Demand Manager executing digital growth strategies for Simpro UK and BigChange. Involves lead acquisition, campaign optimization, and collaboration with marketing teams.
Senior Performance Marketing Specialist driving data - driven growth for e - commerce at Printler across markets. Focused on optimizing paid advertising channels such as Paid Search and Paid Social.
Senior Campaign Manager at Clarion managing ICE marketing campaign strategy across multiple events. Focusing on acquisition and retention for the gaming community event.