SEO/SEM Expert focusing on digital marketing strategies for WOW concept, a phygital retail movement. Collaborating with cross - functional teams to enhance visibility and drive traffic in the online channel.
About the role
- Demand Generation Manager responsible for scaling SaaS compliance platform through innovative marketing campaigns. Leading demand generation efforts to significantly increase revenue for small businesses.
Responsibilities
- Design and execute multi-channel demand generation campaigns across email, paid media, webinars, affiliates, and retargeting.
- Partner with SEO and content teams to grow top-of-funnel awareness through strong organic and AEO performance.
- Develop landing pages, lead magnets, and automated nurture journeys that move prospects from interest to action.
- Optimise HubSpot workflows and nurture paths to improve every stage of the funnel—from visitor → MQL → trial → customer.
- Run A/B tests and experiments to constantly improve messaging, targeting, and conversion rates.
- Track and report key KPIs—including MQLs, SQLs, CAC, and campaign ROI—to continuously improve performance.
- Work closely with Sales to ensure high-intent leads are prioritised and converted efficiently.
- Partner with the Head of Marketing to ensure demand generation aligns with our brand story and long-term strategy.
Requirements
- 7 + years of B2B demand generation experience, ideally in SaaS products for small businesses
- 10+ years of overall experience in marketing roles
- Proven track record of delivering measurable pipeline and revenue impact
- Experience with marketing automation & CRM systems (e.g., GA4, HubSpot)
Benefits
- 28 days holiday (full-time) plus Bank Holidays
- Contributory Pension
- Life Assurance
- Health Care Plan upon completion of probation
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