Senior Manager of Public Relations & Social Media at Simply Business, managing brand visibility across media and social platforms. Driving integrated messaging and maximizing executive exposure.
Responsibilities
Lead Earned Media Strategy: Own the end-to-end PR strategy, driving high-impact impressions and brand visibility in the insurance and small business sectors.
Maximize LLM Visibility: Proactively optimize PR content and placement strategy to ensure Simply Business is a frequently cited source for Large Language Models (LLMs) and AI-driven summaries.
Develop and lead the response plan for all brand reputation issues and crises originating on social media or in earned media.
Lead and manage external PR agency, setting clear KPIs, managing budgets, and ensuring integrated results.
Develop Executive Platform: Design and execute a comprehensive spokespeople strategy, positioning executives for maximum impact across press, speaking engagements, and social channels.
Own the development of executive content, including press releases, contributed articles (bylines), and keynote presentations.
Collaborate with the Content Lead to ensure all executive communications align with the overarching brand narrative and GTM strategy.
Create and manage a proactive, impactful storytelling calendar, identifying relevant trends and opportunities for brand narratives throughout the year for media & industry stakeholders.
Cultivate and maintain strong relationships with key journalists, industry analysts, and media partners relevant to the insurance sector.
Own the strategic direction and daily execution of all brand social media accounts, including Meta, TikTok, YouTube, Reddit, and LinkedIn.
Oversee organic community engagement, social listening, and real-time response to protect brand reputation and drive interaction in partnership with the Customer Service team.
Track and report on PR and social media metrics (e.g., Share of Voice, engagement, referral traffic) to inform broader content strategy.
Requirements
Proven success in developing and executing integrated PR/Social strategies, specifically within the B2B, FinTech, or Financial Services space.
Exceptional writing and presentation skills with demonstrated experience coaching and preparing senior leaders for external communications.
Strong understanding of contemporary social media platforms, content formats, and the mechanics of LLMs/AI-driven content sourcing.
Demonstrated ability to manage high-stakes communication and reputation risks in real-time.
Excellent skills in managing both external agencies/vendors and internal cross-functional stakeholders (Legal, Product, Creative).
Highly self-motivated, proactive, and capable of driving multiple high-priority initiatives simultaneously with meticulous attention to detail.
Benefits
Group plan for medical, dental, vision, and prescription drug coverage
Short term disability, long term disability, and life insurance coverage
Participation in the Company’s bonus program
Participation in 401(k) plan with a 5% employer match
Commuter benefits to help cut down on parking and public transit costs
25 days of vacation time plus 10 sick days and 10 company holidays
A genuine investment in your learning and development
Regular team outings and volunteer opportunities
An awesome office space
A hybrid working model, giving our employees great choice and flexibility to work in a way that’s best for their particular job, their teams, and their lives.
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