Social Media Specialist executing brand storytelling across social media platforms for The Vitamin Shoppe. Collaborating with the Content Team to create engaging campaigns and track performance metrics.
About the role
- Senior Manager of Public Relations & Social Media at Simply Business, managing brand visibility across media and social platforms. Driving integrated messaging and maximizing executive exposure.
Responsibilities
- Lead Earned Media Strategy: Own the end-to-end PR strategy, driving high-impact impressions and brand visibility in the insurance and small business sectors.
- Maximize LLM Visibility: Proactively optimize PR content and placement strategy to ensure Simply Business is a frequently cited source for Large Language Models (LLMs) and AI-driven summaries.
- Develop and lead the response plan for all brand reputation issues and crises originating on social media or in earned media.
- Lead and manage external PR agency, setting clear KPIs, managing budgets, and ensuring integrated results.
- Develop Executive Platform: Design and execute a comprehensive spokespeople strategy, positioning executives for maximum impact across press, speaking engagements, and social channels.
- Own the development of executive content, including press releases, contributed articles (bylines), and keynote presentations.
- Collaborate with the Content Lead to ensure all executive communications align with the overarching brand narrative and GTM strategy.
- Create and manage a proactive, impactful storytelling calendar, identifying relevant trends and opportunities for brand narratives throughout the year for media & industry stakeholders.
- Cultivate and maintain strong relationships with key journalists, industry analysts, and media partners relevant to the insurance sector.
- Own the strategic direction and daily execution of all brand social media accounts, including Meta, TikTok, YouTube, Reddit, and LinkedIn.
- Oversee organic community engagement, social listening, and real-time response to protect brand reputation and drive interaction in partnership with the Customer Service team.
- Track and report on PR and social media metrics (e.g., Share of Voice, engagement, referral traffic) to inform broader content strategy.
Requirements
- Proven success in developing and executing integrated PR/Social strategies, specifically within the B2B, FinTech, or Financial Services space.
- Exceptional writing and presentation skills with demonstrated experience coaching and preparing senior leaders for external communications.
- Strong understanding of contemporary social media platforms, content formats, and the mechanics of LLMs/AI-driven content sourcing.
- Demonstrated ability to manage high-stakes communication and reputation risks in real-time.
- Excellent skills in managing both external agencies/vendors and internal cross-functional stakeholders (Legal, Product, Creative).
- Highly self-motivated, proactive, and capable of driving multiple high-priority initiatives simultaneously with meticulous attention to detail.
Benefits
- Group plan for medical, dental, vision, and prescription drug coverage
- Short term disability, long term disability, and life insurance coverage
- Participation in the Company’s bonus program
- Participation in 401(k) plan with a 5% employer match
- Commuter benefits to help cut down on parking and public transit costs
- 25 days of vacation time plus 10 sick days and 10 company holidays
- A genuine investment in your learning and development
- Regular team outings and volunteer opportunities
- An awesome office space
- A hybrid working model, giving our employees great choice and flexibility to work in a way that’s best for their particular job, their teams, and their lives.
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