Brand Director overseeing brand management and client relationships for licensing portfolio. Collaborating with teams to develop strategies and manage brand growth effectively.
About the role
- Assistant Brand Manager supporting marketing performance of Frozen Seafood brands in Mentone headquarters. Focusing on innovation, brand equity, and strategic planning with cross-functional collaboration.
Responsibilities
- Support new product innovation projects with cross-functional teams
- Support development of the 3-year innovation pipeline
- Partner with agencies and internal sales and customer marketing teams to execute in-store and online activations
- Contribute to the development and implementation of the communication plan - including ATL creative, media and digital, and TTL activity
- Partner with internal insights team to identify new sales opportunities
- Analyse market data and report on sales performance to identify gaps and opportunities for improvement
- Support brand planning and manage brand A&P budgets
Requirements
- A tertiary qualification in Business, Marketing, or a related field
- Understanding of the Australian FMCG and retail landscape
- Experience in market analysis and managing projects with cross-functional teams
- Financial awareness and commercial acumen
- Excellent planning, organisational, and communication skills
- A balance of creativity, initiative, and the ability to thrive in a fast‑paced environment
Benefits
- Flexible working arrangements and a variety of engaging Health and Wellbeing programs
- Diverse Leadership Development Programs and Professional Development Support
- Employee Reward and Recognition Program
- Bonus incentives and discounted Health Insurance
- Sensory Club Program – Enjoy and taste our new product launches and access to our Culinary cooking sessions
- Novated Car Leasing Agreements
- Income Protection Insurance
- Opportunity to purchase additional annual leave
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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