Sicredi seeks an Analista de Estratégia to drive strategic actions for retail markets. Involving partnerships with products, channels, and marketing teams to ensure successful initiatives.
Responsibilities
Develop commercial action plans aligned with Sicredi's strategic guidelines for retail, middle-income and high-income customer segments.
Translate strategic directives into tactical initiatives applicable to the realities of the Centrals and Cooperatives.
Work in partnership with product, channels and marketing teams to ensure coherence and effectiveness of actions.
Monitor performance indicators and propose strategic adjustments based on results and learnings.
Support the dissemination of commercial strategies to field teams, contributing to training and engagement.
Conduct market, competitor and member behavior analyses to support strategic decisions.
Participate in the design of commercial campaigns and customer journeys, focusing on financial products and creating value for members.
Requirements
Knowledge of programming languages (SQL / Python)
Experience in performance/result management and creation of indicators/KPIs
Bachelor's degree completed
Analytical thinking
Curiosity and proactivity in learning new things and ambition to take on new challenges
Knowledge of banking products and services
Strong communication skills and the ability to coordinate and influence
Benefits
Fixed 14th and 15th salaries
Profit sharing (depending on seniority)
Health benefits: medical and dental plans with no co-payment, Gympass, life insurance, health and wellness programs (nutrition, psychology, occupational health, massage, running groups and local gym)
Meal and food vouchers – flexible allocation between VA/VR cards, no co-payment
Extended maternity and paternity leave
Childcare or nanny allowance for children up to 6 years and 11 months
Support allowance for children with disabilities, no age limit
Private pension plan up to 6% of salary
Training platform – Sicredi Aprende, offering a range of courses
40-hour workweek – operating under a time bank (flexible hours) system
Telework allowance (except for positions that are 100% on-site)
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