Hybrid Reputation and Communications Analyst – Mid-level

at Sicredi

• Job title: Reputation and Communications Analyst – Mid-level
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Porto Alegre, Brazil

About the role

• Corporate Reputation Analyst enhancing Sicredi's brand reputation with strategic press relations and communication planning. Collaboration with internal teams for effective media outreach and analysis.

Responsibilities

• Press Relations
• Lead the press relations team in coordination with internal areas to:
• Draft press releases, Q&A documents, and media briefings.
• Prepare and accompany executives for interviews.
• Analyze results and executives' media performance.
• Develop strategies for proactive coverage in national media outlets.
• Support cooperatives and central offices in producing materials for regional and local press.
• Spokesperson Support
• Analyze and recommend events, speaking engagements, and awards.
• Support executive directors in representing the Sicredi brand at internal and external events.
• Branded Content
• Develop briefings and research case studies.
• Oversee and approve branded materials with internal teams and media partners.
• Reporting and Analysis
• Review media monitoring dashboards with an external provider.
• Evaluate results and propose new approaches to meet goals.
• Project Management
• Organize and execute special projects.
• Manage stakeholders, monitor outcomes, and prepare reports with insights and lessons learned.

Requirements

• Bachelor's degree in Social Communication (major in Journalism);
• Knowledge of communication planning and media/press relations;
• Excellent writing skills;
• Analytical ability to evaluate results and implement strategic adjustments;
• Preferred: knowledge of the financial sector and/or cooperative institutions;
• Advanced English level is a plus;

Benefits

• 14th and 15th fixed salary payments;
• Profit-sharing / performance-based bonuses (according to seniority);
• Health and dental plans with no co-payment;
• Wellness programs through Wellhub (formerly Gympass), including nutrition counseling, psychology, occupational health, massage, running groups and local gym access;
• Meal and grocery allowance (VA/VR) — flexible allocation percentage on cards, with no co-payment;
• Extended maternity and paternity leave;
• Childcare assistance or nanny allowance for children up to 6 years and 11 months;
• Assistance for children with disabilities, with no age limit;
• Life insurance;
• Private pension plan up to 7% of salary;
• Training platform — Sicredi Aprende, offering a variety of courses;
• 40-hour workweek — using a time bank (flexible hours) system;
• Remote work allowance (except for positions that are 100% on-site).