Corporate Reputation Analyst enhancing Sicredi's brand reputation with strategic press relations and communication planning. Collaboration with internal teams for effective media outreach and analysis.
Responsibilities
Press Relations
Lead the press relations team in coordination with internal areas to:
Draft press releases, Q&A documents, and media briefings.
Prepare and accompany executives for interviews.
Analyze results and executives' media performance.
Develop strategies for proactive coverage in national media outlets.
Support cooperatives and central offices in producing materials for regional and local press.
Spokesperson Support
Analyze and recommend events, speaking engagements, and awards.
Support executive directors in representing the Sicredi brand at internal and external events.
Branded Content
Develop briefings and research case studies.
Oversee and approve branded materials with internal teams and media partners.
Reporting and Analysis
Review media monitoring dashboards with an external provider.
Evaluate results and propose new approaches to meet goals.
Project Management
Organize and execute special projects.
Manage stakeholders, monitor outcomes, and prepare reports with insights and lessons learned.
Requirements
Bachelor's degree in Social Communication (major in Journalism);
Knowledge of communication planning and media/press relations;
Excellent writing skills;
Analytical ability to evaluate results and implement strategic adjustments;
Preferred: knowledge of the financial sector and/or cooperative institutions;
Advanced English level is a plus;
Benefits
14th and 15th fixed salary payments;
Profit-sharing / performance-based bonuses (according to seniority);
Health and dental plans with no co-payment;
Wellness programs through Wellhub (formerly Gympass), including nutrition counseling, psychology, occupational health, massage, running groups and local gym access;
Meal and grocery allowance (VA/VR) — flexible allocation percentage on cards, with no co-payment;
Extended maternity and paternity leave;
Childcare assistance or nanny allowance for children up to 6 years and 11 months;
Assistance for children with disabilities, with no age limit;
Life insurance;
Private pension plan up to 7% of salary;
Training platform — Sicredi Aprende, offering a variety of courses;
40-hour workweek — using a time bank (flexible hours) system;
Remote work allowance (except for positions that are 100% on-site).
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