Global Marketing Specialist supporting B2B product launches and demand generation at Shure. Coordinating with global teams to connect with IT decision-makers for corporate meeting spaces.
Responsibilities
Coordinate closely with the Solution Marketing Lead to support the launch and go-to-market of new products and portfolio additions, including development of marketing messaging and content in alignment with product management, technology partnership teams, regional sales, and customer success teams.
Leveraging guidance from marketing leads and input from product management, assist in refining new product value propositions, translating planned product features into relevant user benefits.
Coordinate with Global Product Development and Product Management Teams to manage timing and process for product sample procurement and logistics, specifications, and other product-dependent deliverables
Align with Conferencing Technology Partner Marketing Team to align new product launch efforts and co-marketing campaigns with broader, ongoing initiatives to ensure streamlined global and regional implementation where required.
Assist in the tracking of project budget allocations for multiple efforts and coordinate various administrative tasks related to vendor interactions and documentation processes.
Actively seeks opportunities to further develop in-depth product and customer knowledge, including trainings, industry event opportunities, regional team interactions/feedback.
Actively seeks opportunities to further develop in-depth product and customer knowledge (including training, attending trade shows, visiting key customers, etc.).
Requirements
Bachelor’s degree required in Marketing, Business, Communications, or related field
0-2 years of experience, preferably in an international B2B environment
Experience with technology products or services is a plus
Project management experience with demonstrated ability to manage multiple projects and tasks at the same time
Experience managing day-to-day relationships with external marketing agencies is a plus
Strong interpersonal skills with the ability to participate in constructive discussions among a wide range of cross-functional partners
Excellent proofreading skills with an eye for correct grammar and an ear for good copy
Strong visual sense with the ability to evaluate photography and graphic layouts for both style and impact
Proficiency with computers and ability to efficiently work in Microsoft Word, Excel, PowerPoint, and Adobe Creative Suite
Excellent analytical skills with the ability to interpret data and make data-driven decisions
Exceptional communication and organizational skills, and the ability to effectively prioritize and manage multiple projects while being detail-oriented
Self-motivated with the ability to work independently and as part of a team in a fast-paced environment and complex matrix structures
Creative thinking and problem-solving abilities
Strong understanding of advertising, campaign management, and digital marketing principles
Strong interpersonal skills with the ability to lead cooperative efforts and facilitate constructive discussion among a wide range of cross-functional teams
Ability to travel internationally
Ability to work in a highly matrixed organization
Experience working virtually with remote teams.
Benefits
Comprehensive healthcare
Mental health and retirement savings plans
Generous paid time off programs
Employee discounts
Professional development opportunities
Work-life balance initiatives
Employee recognition programs
Volunteering/community involvement opportunities
Job title
Specialist I, Global Marketing – B2B Product Launch Support
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