Solutions Marketing Manager driving awareness and engagement for SHI’s cybersecurity and data center solutions. Focusing on go-to-market execution and compelling product messaging in the IT space.
Responsibilities
Translate executive business goals (pipeline, growth, churn reduction) into performance-focused GTM plans
Develop marketing strategies that address both business decision makers and technical audiences, including analysts, architects, CIOs, CTOs and CISOs.
Partner with Product Management to understand product strategy and roadmaps, distill key differentiation and value into core product positioning and messaging.
Partner closely with sales and enablement teams to articulate features, benefits, and competitive differentiators, which includes building robust playbooks, providing actionable competitive intelligence, and creating impactful enablement programs.
Create differentiated security and data center messaging for both sales and customers that conveys how technology drives organization value.
Conduct market, competitive, and customer research to keep a pulse on the landscape and help different teams (e.g. Product, GTM) act on emerging trends, market shifts, industry news/events, competitive threats, and unmet customer needs.
Requirements
Completed Bachelor’s degree or relevant work experience required
5+ years of product, services or solutions marketing experience, preferably at high-growth B2B SaaS, hardware or IT services companies
Experience in B2B marketing, with exposure to both enterprise and SMB businesses
Strong technical literacy (particularly in AI) with the ability to understand and simplify complex concepts for different audiences
Proven ability to execute successful product launches that drive awareness and pipeline.
Strong ability to craft compelling messaging and positioning for technology products and services.
Excellent written and verbal communication skills; comfortable crafting and presenting various content pieces
Ability to work on multiple projects simultaneously, while focusing the right level of effort on each
Demonstrated critical thinking and decision-making skills to navigate obstacles, propose solutions, and resolve issues
Metrics-driven and focused on driving incremental results
Natural curiosity and empathy for customers and their challenges.
Benefits
Health, wellness, and financial benefits to offer peace of mind to you and your family.
World-class facilities and the technology you need to thrive – in our offices or yours.
Job title
Senior Solutions Marketing Manager – Data Center, Cybersecurity
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